BTEC Business Studies Unit 2 Developing a Marketing Campaign (Decreal Gear ) *distinction*

BTEC Business Studies Unit 2 Developing a Marketing
Campaign (Decreal Gear ) *distinction*


Rationale (Activity 1)-1) Discuss market information


2) Discuss the validity and reliability of your market research


3)Define what the marketing objectives are


4) PESTLE Analysis on business (External)


5) SWOT Analysis on business (Internal)


6) Justification and discuss initial ideas for the marketing plan


1) Discuss the market information - ANSWER--You could possibly use the 5C's
Analysis.
5C's = Company, Customers, Competitors, Climate


5C's analysis ( more depth) - ANSWER--Company = Pick out important information
about company (starlight classics), you could talk about strengths/weaknesses
etc..


Customers= Discuss and analyse the most relevant information such as: Market
size, Target market, Frequency of purchase, Fashion and trends, Customer needs
and wants.

, BTEC Business Studies Unit 2 Developing a Marketing
Campaign (Decreal Gear ) *distinction*
Competitors= Discuss who the competitors are, what their market size is, their
product ranges,Prices, distribution channels etc...


Climate= This will be covered in the PESTLE Analysis (External factors).


Use this method to make sure you are constantly analysing data in context of the
case study - ANSWER--1) State your research.


2) Explain what it means.


3)Analyse how it could effect the businesses marketing activity (link to case study)


Validity and Reliability (2) - ANSWER--After discussing your research you must
evaluate the validity and reliability of the data you used.


Marketing Objectives (3) - ANSWER--You should make up 3 marketing objectives =
they need ti be S.M.A.R.T objectives.


Once they have been decided, you should then justify them in the context of the
case study, follow this;


1) Why the marketing objective is relevant and suitable for the business.


2)How achieving the objective would benefit the business.