Champions Real Estate Marketing SAE Exam with
complete solutions
Most common reason a property fails to sell is
price
Matching human needs with goods or services to meet those needs is the
process of
marketing
_____________________ is a key personality trait of a successful agent
problem solving
3 Ways Sales Agents Add Value to the Buying Process
Counseling, Negotiating, and Managing the transaction
Four P's of marketing real estate
product, promotion, price and place
How can you know your product?
- Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
AIDA
(The four psychological
steps of a sale: attention, interest, desire and action).
states that rational buyers will pay no more for a
property than they would for an equally desirable,
comparable property.
The principle of substitution in real estate valuation
Marketing to a specific age group is sometimes called
generational selling
An acronym for the psychological steps of a sale is
AIDA
A willingness to change and grow your marketing plan demonstrates to concept
of
____________.
adaptation
To be an effective problem solver, it is beneficial to understand ....
basic human needs and the psychological
steps involved in a sale
defined as expected benefits to be received as a result of ownership
amenities
Objectives should be
measurable and achievable as well as timely.
Goals should be
attainable, flexible, measurable, and time frame
shot gun method
, often the preferred choice for new agents until they realize that they can't possibly take
on such a large-scale market
4 types of buyers
-first time buyers
-relocators
-upgraders
-investors
communication is
transmitting and receiving/ talking and listening
Marketing budget goals should be set for a minimum
of ___________, realistically more
6 months
_______ drive the market
consumers
Agents should "listen" not only to what the client is
saying, but also to ___________________.
body language
To be an effective problem solver, a real estate agent should understand the
__________ involved
in a sale.
psychological
In which emotional phase is the buyer ready to buy?
Act
Gathering data, analyzing it and drawing conclusions based on it describes
marketing research
Analyzing strengths, weaknesses, opportunities, and threats is referred to as a
SWOT analysis -
market research
product, price, placement, promotion
A report prepared by an agent to help a seller realistically price their property is a
CMA
SWOT
strength, weakness, opportunities and threats - marketing research analysis
CMA
comparative market analysis
Two kinds of market research
primary and secondary
primary research is ________ focused
customer, examples email surveys, mail surveys, closed transactions
secondary research is more ___________________ and can be
___________________
more in depth and can be quite complex, expensive, and time consuming
Secondary research is ___________________ and includes ______________
ongoing, data tracking , done by major companies found on internet (HAR, NAR)
researcher is best served by using ___________________
complete solutions
Most common reason a property fails to sell is
price
Matching human needs with goods or services to meet those needs is the
process of
marketing
_____________________ is a key personality trait of a successful agent
problem solving
3 Ways Sales Agents Add Value to the Buying Process
Counseling, Negotiating, and Managing the transaction
Four P's of marketing real estate
product, promotion, price and place
How can you know your product?
- Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
AIDA
(The four psychological
steps of a sale: attention, interest, desire and action).
states that rational buyers will pay no more for a
property than they would for an equally desirable,
comparable property.
The principle of substitution in real estate valuation
Marketing to a specific age group is sometimes called
generational selling
An acronym for the psychological steps of a sale is
AIDA
A willingness to change and grow your marketing plan demonstrates to concept
of
____________.
adaptation
To be an effective problem solver, it is beneficial to understand ....
basic human needs and the psychological
steps involved in a sale
defined as expected benefits to be received as a result of ownership
amenities
Objectives should be
measurable and achievable as well as timely.
Goals should be
attainable, flexible, measurable, and time frame
shot gun method
, often the preferred choice for new agents until they realize that they can't possibly take
on such a large-scale market
4 types of buyers
-first time buyers
-relocators
-upgraders
-investors
communication is
transmitting and receiving/ talking and listening
Marketing budget goals should be set for a minimum
of ___________, realistically more
6 months
_______ drive the market
consumers
Agents should "listen" not only to what the client is
saying, but also to ___________________.
body language
To be an effective problem solver, a real estate agent should understand the
__________ involved
in a sale.
psychological
In which emotional phase is the buyer ready to buy?
Act
Gathering data, analyzing it and drawing conclusions based on it describes
marketing research
Analyzing strengths, weaknesses, opportunities, and threats is referred to as a
SWOT analysis -
market research
product, price, placement, promotion
A report prepared by an agent to help a seller realistically price their property is a
CMA
SWOT
strength, weakness, opportunities and threats - marketing research analysis
CMA
comparative market analysis
Two kinds of market research
primary and secondary
primary research is ________ focused
customer, examples email surveys, mail surveys, closed transactions
secondary research is more ___________________ and can be
___________________
more in depth and can be quite complex, expensive, and time consuming
Secondary research is ___________________ and includes ______________
ongoing, data tracking , done by major companies found on internet (HAR, NAR)
researcher is best served by using ___________________
