BTEC TECH AWARD - ENTERPRISE
- answer
What is promotion? - answerCommunication by marketers that informs, persuades, and
reminds potential buyers of a product in order to influence an opinion or elicit a
response.
What is the purpose of promotion? - answerinform, persuade, remind.
What is a brand image? - answerA set of beliefs and opinions associated with a
product, service or enterprise in the minds of consumers.
Benefits of PR - answerFree positive publicity from a neutral source such as a
newspaper.
Reaches a wide audience.
Improve brand image and sales.
Limitations of PR - answerEnterprise has no control over how journalists may write up
the story - If the story is 'negative' consumers may not want to be associated with brand
image.
News story may not be picked up by the media.
Difficult to measure impact on reputation.
Methods of promotion? - answerAdvertising, sales promotion, personal selling, public
relations, direct marketing.
What is the purpose of advertising? - answerInform or persuade.
What is B2B market? - answerAn enterprise sells its goods to another enterprise. Also,
B2B stands for business to business.
What is B2C market? - answerAn enterprise sells it's products - goods and services -
directly to individuals for their own use.
What are psychographic segments? - answerLikes and dislikes, values, attitudes,
interests, lifestyle, personality.
- answer
What is promotion? - answerCommunication by marketers that informs, persuades, and
reminds potential buyers of a product in order to influence an opinion or elicit a
response.
What is the purpose of promotion? - answerinform, persuade, remind.
What is a brand image? - answerA set of beliefs and opinions associated with a
product, service or enterprise in the minds of consumers.
Benefits of PR - answerFree positive publicity from a neutral source such as a
newspaper.
Reaches a wide audience.
Improve brand image and sales.
Limitations of PR - answerEnterprise has no control over how journalists may write up
the story - If the story is 'negative' consumers may not want to be associated with brand
image.
News story may not be picked up by the media.
Difficult to measure impact on reputation.
Methods of promotion? - answerAdvertising, sales promotion, personal selling, public
relations, direct marketing.
What is the purpose of advertising? - answerInform or persuade.
What is B2B market? - answerAn enterprise sells its goods to another enterprise. Also,
B2B stands for business to business.
What is B2C market? - answerAn enterprise sells it's products - goods and services -
directly to individuals for their own use.
What are psychographic segments? - answerLikes and dislikes, values, attitudes,
interests, lifestyle, personality.
