RESEARCH MAGAZINE (BMINE)

RESERCH MAGAZINE
1. Print and online versions
 availability of data
 Development of research tools increased institutional support for research.
2. In-house research
 Audience attention and Advertiser investment
 All about gaining more profit
 Competition with online versions
3. Types of Newspaper/Magazine studies
 Newspaper)Circulation Management Website usability
4. Types of newspaper/magazine studies
 Newspaper
 Circulation
 Management
 Website usability
5. Readership
 Item Selection reader-nonreader comparisons uses and gratifications
journalist-reader comparisons
6. Reader Profiles
 (age, gender)- provides with demographic of their reader- who to gear paper
and ads toward
7. Item Selection
 The paper do people read)allows newspapers to know what content to
publish and give to advertisers so they know who to cater to
8. Reader vs Non reader
 Nonprint readers back by luring them to their online edition/ (If parents are
newspapers readers then is child more likely to read it)
9. Uses and Gratifications
 Why people read the newspaper or what they use it for
10. Journalist-Reader Comparisons
 Journalists are questioned about atopic and their answers are compared to
reader answers to see if there is any correspondence between two
11. Circulation