GEB 3213 Exam 1 Hayes FSU, GEB3213
Exam 1
Individualism
giving priority to one's own goals over group goals and defining one's identity in terms of
personal attributes rather than group identifications
Collectivism
giving priority to the goals of one's group (often one's extended family or work group)
and defining one's identity accordingly
empathy
the ability to understand and share the feelings of another
sympathy
feel bad for someone (detached position)
Direct message
present the main point of a message, well, directly.
Main purpose is to give receiver unvarnished information
Indirect Message
Its main purpose is to deliver difficult or negative news in such a way as to soften the
blow.
Persuasive message
Designed to make a reader want to take action immediately; must contain
interesting and persuasive information
AIDA Format
A - Grab the reader's ATTENTION
I - Introduce and arouse INTEREST in the product
D - Create DESIRE for the product through solid evidence
A - request ACTION
Indirect Message Format
, BEBAC
Buffer
Explaination
Bad news
Alternative
Closing
Improving Emotional Intelligence
- Reducing negative emotions
- Reducing fear of rejection
- Reducing stress
- Being assertive and expressing difficult emotion
- bouncing back from adversity
Plural
More than one
No plural form of any noun uses an apostrophe
(i.e. Cats, Dogs )
Possessive
showing ownership
If a noun ends in "s" in both singular/plural form you can add an apostrophe at the end
(i.e. Company's agenda was not clear) = Singular Possesive
Purpose of Commas
1. separating independent clauses
2. offsetting intro/dependent clauses
3. separating things in a list
4. offsetting conjunctive adverbs
5. Separating city and state names
independent clause
Exam 1
Individualism
giving priority to one's own goals over group goals and defining one's identity in terms of
personal attributes rather than group identifications
Collectivism
giving priority to the goals of one's group (often one's extended family or work group)
and defining one's identity accordingly
empathy
the ability to understand and share the feelings of another
sympathy
feel bad for someone (detached position)
Direct message
present the main point of a message, well, directly.
Main purpose is to give receiver unvarnished information
Indirect Message
Its main purpose is to deliver difficult or negative news in such a way as to soften the
blow.
Persuasive message
Designed to make a reader want to take action immediately; must contain
interesting and persuasive information
AIDA Format
A - Grab the reader's ATTENTION
I - Introduce and arouse INTEREST in the product
D - Create DESIRE for the product through solid evidence
A - request ACTION
Indirect Message Format
, BEBAC
Buffer
Explaination
Bad news
Alternative
Closing
Improving Emotional Intelligence
- Reducing negative emotions
- Reducing fear of rejection
- Reducing stress
- Being assertive and expressing difficult emotion
- bouncing back from adversity
Plural
More than one
No plural form of any noun uses an apostrophe
(i.e. Cats, Dogs )
Possessive
showing ownership
If a noun ends in "s" in both singular/plural form you can add an apostrophe at the end
(i.e. Company's agenda was not clear) = Singular Possesive
Purpose of Commas
1. separating independent clauses
2. offsetting intro/dependent clauses
3. separating things in a list
4. offsetting conjunctive adverbs
5. Separating city and state names
independent clause
