UNIT 5 MANAGEMENT THINKERS -
CONTEMPORARY
LESSON 13 PETER F. DRUCKER
LESSON 14 MICHAEL E. PORTER
LESSON 15 C.K. PRAHALAD
,LESSON 13 PETER F. DRUCKER
TABLE OF CONTENTS:
13.0 OBJECTIVES
13.1 INTRODUCTION
13.2 PERSONAL LIFE
13.3 CONTRIBUTIONS
13.3.1 DECENTRALIZATION AND SIMPLIFICATION
13.3.2 EMPOWERMENT OF WORKERS
13.3.3 MANAGEMENT BY OBJECTIVES
13.3.4 KNOWLEDGE WORKERS
13.3.5 PRINCIPALS OF INNOVATION
13.4 SUMMARY
13.5 REFERENCES
13.6 GLOSSARY
, BBM 105 Unit 5, Lesson 13
LESSON 13 PETER F. DRUCKER
"He (Drucker) was the creator and inventor of modern management."
- Management Guru Tom Peters
In this lesson we will discuss about Peter F. Drucker who has taught
generations of managers the importance of picking the best people, of focusing on
opportunities and not problems, of getting on the same side of the desk as the
customer, of the need to understand one’s competitive advantages and to continue
to refine them.
13.0 Objectives
This lesson attempts to provide the knowledge of:
Life of Peter F. Drucker
His contributions
Concepts of decentralization, management by objectives and knowledge
workers
Principals of Innovation
13.1 Introduction
Peter Ferdinand Drucker was a writer, management consultant, and self-
described “social ecologist.” Whether it's recognized or not, the organization and
practice of management today is derived largely from the thinking of Peter Drucker.
His teachings form a blueprint for every thinking leader.
"In the early 1950s, nobody had a tool kit to manage these incredibly complex
organizations that had gone out of control. Drucker was the first person to give us a
handbook for that", said Tom Peters. His writings have predicted many of the major
developments of the late twentieth century, including privatization and
decentralization; the rise of Japan to economic world power; the decisive importance
of marketing; and the emergence of the information society with its necessity of
lifelong learning.
Over his 95 prolific years, he had been a true Renaissance man, a teacher of
religion, philosophy, political science, and Asian art, even a novelist. But his most
important contribution, clearly, was in business. What John Maynard Keynes is to
economics or W. Edwards Deming to quality, Drucker is to management.
121
CONTEMPORARY
LESSON 13 PETER F. DRUCKER
LESSON 14 MICHAEL E. PORTER
LESSON 15 C.K. PRAHALAD
,LESSON 13 PETER F. DRUCKER
TABLE OF CONTENTS:
13.0 OBJECTIVES
13.1 INTRODUCTION
13.2 PERSONAL LIFE
13.3 CONTRIBUTIONS
13.3.1 DECENTRALIZATION AND SIMPLIFICATION
13.3.2 EMPOWERMENT OF WORKERS
13.3.3 MANAGEMENT BY OBJECTIVES
13.3.4 KNOWLEDGE WORKERS
13.3.5 PRINCIPALS OF INNOVATION
13.4 SUMMARY
13.5 REFERENCES
13.6 GLOSSARY
, BBM 105 Unit 5, Lesson 13
LESSON 13 PETER F. DRUCKER
"He (Drucker) was the creator and inventor of modern management."
- Management Guru Tom Peters
In this lesson we will discuss about Peter F. Drucker who has taught
generations of managers the importance of picking the best people, of focusing on
opportunities and not problems, of getting on the same side of the desk as the
customer, of the need to understand one’s competitive advantages and to continue
to refine them.
13.0 Objectives
This lesson attempts to provide the knowledge of:
Life of Peter F. Drucker
His contributions
Concepts of decentralization, management by objectives and knowledge
workers
Principals of Innovation
13.1 Introduction
Peter Ferdinand Drucker was a writer, management consultant, and self-
described “social ecologist.” Whether it's recognized or not, the organization and
practice of management today is derived largely from the thinking of Peter Drucker.
His teachings form a blueprint for every thinking leader.
"In the early 1950s, nobody had a tool kit to manage these incredibly complex
organizations that had gone out of control. Drucker was the first person to give us a
handbook for that", said Tom Peters. His writings have predicted many of the major
developments of the late twentieth century, including privatization and
decentralization; the rise of Japan to economic world power; the decisive importance
of marketing; and the emergence of the information society with its necessity of
lifelong learning.
Over his 95 prolific years, he had been a true Renaissance man, a teacher of
religion, philosophy, political science, and Asian art, even a novelist. But his most
important contribution, clearly, was in business. What John Maynard Keynes is to
economics or W. Edwards Deming to quality, Drucker is to management.
121
