Company: Amazon Inc.
1) Prepare a graph that illustrates how your stock has performed since the beginning of the
quarter (September, 20 2019) .
2) Explain in one page write up what you think were the main determinants that had the most
impact on your stock's performance. Please conclude your write-up with an estimate of how
you think your company's stock will perform over the next year. (Please provide a minimum
of five cited sources to support your analysis).
3) Corporate social responsibility (CSR, also called corporate conscience, corporate
citizenship, or responsible business) is a form of corporate self-regulation integrated into a
business model. CSR policy functions as a self-regulatory mechanism whereby a business
monitors and ensures its active compliance with the spirit of the law, ethical standards, and
national or international norms. With some models, a firm’s implementation of CSR goes
beyond compliance and engages in “actions that appear to further some social good, beyond
the interests of the firm and that which is required by law.” The aim is to increase long-term
profits and shareholder trust through positive public relations and high ethical standards to
reduce business and legal risk by taking responsibility for corporate actions. CSR strategies
encourage the company to make a positive impact on the environment and stakeholders
including consumers, employees, investors, communities, and others. Every
year, Reputation Institute, a private global consulting firm based in New York, invites about
47,000 consumers, across fifteen markets, to participate in a study that ranks the world’s one
hundred most reputable companies—all multinational businesses with a global presence.
One of their recent studies found that 42 percent of how people feel about a company is
based on their perceptions of the firm’s corporate social responsibility (CSR).
Research your company’s record in the area of CSR. Be sure to look at both their domestic
as well as international reputation. According to your research, how does your company rank
with regard to CSR? Be sure to provide a source for this ranking! Describe specific examples
of corporate actions that resulted in your company’s ranking. Does a company’s approach to
CSR influence target customer purchasing decisions? Why or why not? Do CSR strategies
impact stock price and shareholder wealth? Discuss pros and cons.
1) Prepare a graph that illustrates how your stock has performed since the beginning of the
quarter (September, 20 2019) .
2) Explain in one page write up what you think were the main determinants that had the most
impact on your stock's performance. Please conclude your write-up with an estimate of how
you think your company's stock will perform over the next year. (Please provide a minimum
of five cited sources to support your analysis).
3) Corporate social responsibility (CSR, also called corporate conscience, corporate
citizenship, or responsible business) is a form of corporate self-regulation integrated into a
business model. CSR policy functions as a self-regulatory mechanism whereby a business
monitors and ensures its active compliance with the spirit of the law, ethical standards, and
national or international norms. With some models, a firm’s implementation of CSR goes
beyond compliance and engages in “actions that appear to further some social good, beyond
the interests of the firm and that which is required by law.” The aim is to increase long-term
profits and shareholder trust through positive public relations and high ethical standards to
reduce business and legal risk by taking responsibility for corporate actions. CSR strategies
encourage the company to make a positive impact on the environment and stakeholders
including consumers, employees, investors, communities, and others. Every
year, Reputation Institute, a private global consulting firm based in New York, invites about
47,000 consumers, across fifteen markets, to participate in a study that ranks the world’s one
hundred most reputable companies—all multinational businesses with a global presence.
One of their recent studies found that 42 percent of how people feel about a company is
based on their perceptions of the firm’s corporate social responsibility (CSR).
Research your company’s record in the area of CSR. Be sure to look at both their domestic
as well as international reputation. According to your research, how does your company rank
with regard to CSR? Be sure to provide a source for this ranking! Describe specific examples
of corporate actions that resulted in your company’s ranking. Does a company’s approach to
CSR influence target customer purchasing decisions? Why or why not? Do CSR strategies
impact stock price and shareholder wealth? Discuss pros and cons.
