Price and Place analysis: two of the four P's
This presentation analyzes price and place. Price and place are two of the four P's in the marketing mix. This presentation explains the place and price strategy, the channel of distribution, the typical model, intermediaries, agents, the consumer market, the industrial market, distribution planning, physical distribution, factors of the place strategy, the goals of pricing, factors affecting the price strategy, pricing strategies and policies, the four stages of the product life cycle, the six steps for determining price, and psychological pricing. There are 22 slides and each slide is concise yet informative. This presentation was originally a deep-dive summary modified into a study guide. Ten of the slides have pictures.
Geschreven voor
- Instelling
- Freshman / 9th grade
- Vak
- Introduction to business
- School jaar
- 1
Documentinformatie
- Geüpload op
- 17 december 2023
- Aantal pagina's
- 22
- Geschreven in
- 2023/2024
- Type
- PRESENTATIE
- Persoon
- Onbekend
Onderwerpen
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marketing
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business
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finance
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marketing mix
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4 ps
-
four ps
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price
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place
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analysis