Graph 6: User Penetration Comparison
“The segment Meditation Apps includes Meditation apps that help users keep calm, control
their emotions during stressful periods, and concentrate on the present moment. The most
popular apps in this segment are Headspace, Calm, and Ten Percent Happier. The user base
covers paying and non-paying customers. The revenue figures only include revenues
generated from paid apps offering premium options and from in-app purchases; revenues
from app downloads and advertising revenues are not included. The data only reflects B2C
revenues; B2B and C2C revenues are not covered.”
Merging with Mental Health, Digital Fitness Apps
• Best overall: Moodkit
• Best for therapy: Talkspace
• Best for meditation: Headspace
• Best for suicide awareness: Better Stop Suicide
21
“The segment Meditation Apps includes Meditation apps that help users keep calm, control
their emotions during stressful periods, and concentrate on the present moment. The most
popular apps in this segment are Headspace, Calm, and Ten Percent Happier. The user base
covers paying and non-paying customers. The revenue figures only include revenues
generated from paid apps offering premium options and from in-app purchases; revenues
from app downloads and advertising revenues are not included. The data only reflects B2C
revenues; B2B and C2C revenues are not covered.”
Merging with Mental Health, Digital Fitness Apps
• Best overall: Moodkit
• Best for therapy: Talkspace
• Best for meditation: Headspace
• Best for suicide awareness: Better Stop Suicide
21
