CMI 3340 EXAM 1 Q&A
Lean Media benefits and principles - Answer-benefits: early feedback, more tailored content, don't need
a huge budget,
principles: concentrated creativity w/ small teams, more efficient/fast, reduction of risk, media
audiences love (bc of early feedback)
Validated Learning - Answer-IMVU Lesson: Create hypothesis about content/audience, test hypothesis &
measure result, incorporate changes based on what you learned. "Build-Measure-Learn"
Product/market vs. product/solution - Answer-product/market is when you create something that
people want, product/solution is when you try to fix a problem people don't have i.e. 3DTV example in
class
"Chubby media" - Answer-opposite of lean media, big budget, big crews, big product.
Prototype - Answer-Rough cut, what you show audiences early on for feedback
Minimum Viable Product "MVP" - Answer-create content that provides a sense of it's essence for a test
audience. ex) beta testing, rough cuts
Types of Feedback and how to maximize their impact - Answer-internal/external- people who are
involved in project are internal, this feedback has a focus on creativity and drives development
major/minor-major feedback from team/audience
Audience/stakeholder- we want to flip the importance, audience feedback is most important to having a
successful project
flex / soft launch - Answer-
, earnings to cost ratio - Answer-should be 2:1, relationship between producers share of global profits and
the projects all in cost
internal greenlight - Answer-kinda a gut feeling, use the earning to cost ratio as well as other factors to
determine if a project is worth "greenlighting"
Participants in entertainment industry - Answer-1. The audience
2. The distributors - studios connection to the audience
3. indie Producers -
4.Retailers & licensed media - theaters/downloads, TV syndication
5. International Territories - other rights
6. Financers - banks /studios/investors
7. Distribution subcontractors - campaign creation
8. Production talent and subcontractors
9. Ancillary Media and Licensing
10. Major Consumer Brands
9.
Demographics - Answer-statistical data relating to the population and particular groups within it
Reach / Frequency - Answer-reach gets to a lot of people but is very shallow. ie 1 superbowl ad.
frequency focuses on depth/impressions ie. ad campaign
Roles/Responsibilities of a Producer - Answer-they produce conditions for a project ($, people, and
infastructure), genesis of a project is commonly has the most to lose/gain so cares more about the
product., often the go between of studio and director
Lean Media benefits and principles - Answer-benefits: early feedback, more tailored content, don't need
a huge budget,
principles: concentrated creativity w/ small teams, more efficient/fast, reduction of risk, media
audiences love (bc of early feedback)
Validated Learning - Answer-IMVU Lesson: Create hypothesis about content/audience, test hypothesis &
measure result, incorporate changes based on what you learned. "Build-Measure-Learn"
Product/market vs. product/solution - Answer-product/market is when you create something that
people want, product/solution is when you try to fix a problem people don't have i.e. 3DTV example in
class
"Chubby media" - Answer-opposite of lean media, big budget, big crews, big product.
Prototype - Answer-Rough cut, what you show audiences early on for feedback
Minimum Viable Product "MVP" - Answer-create content that provides a sense of it's essence for a test
audience. ex) beta testing, rough cuts
Types of Feedback and how to maximize their impact - Answer-internal/external- people who are
involved in project are internal, this feedback has a focus on creativity and drives development
major/minor-major feedback from team/audience
Audience/stakeholder- we want to flip the importance, audience feedback is most important to having a
successful project
flex / soft launch - Answer-
, earnings to cost ratio - Answer-should be 2:1, relationship between producers share of global profits and
the projects all in cost
internal greenlight - Answer-kinda a gut feeling, use the earning to cost ratio as well as other factors to
determine if a project is worth "greenlighting"
Participants in entertainment industry - Answer-1. The audience
2. The distributors - studios connection to the audience
3. indie Producers -
4.Retailers & licensed media - theaters/downloads, TV syndication
5. International Territories - other rights
6. Financers - banks /studios/investors
7. Distribution subcontractors - campaign creation
8. Production talent and subcontractors
9. Ancillary Media and Licensing
10. Major Consumer Brands
9.
Demographics - Answer-statistical data relating to the population and particular groups within it
Reach / Frequency - Answer-reach gets to a lot of people but is very shallow. ie 1 superbowl ad.
frequency focuses on depth/impressions ie. ad campaign
Roles/Responsibilities of a Producer - Answer-they produce conditions for a project ($, people, and
infastructure), genesis of a project is commonly has the most to lose/gain so cares more about the
product., often the go between of studio and director
