JEANETTE – YOU’RE SUBJECT TO ENCHANTMENT
EVA VELTENAAR | MART REINDERS | NANNE DIRK SINNEMA 1
,JEANETTE – YOU’RE SUBJECT TO ENCHANTMENT
preface.
Hi stranger…
My name is Jeanette and I am what you have been
waiting for. I am delighted to meet you and I am sure
you are delighted to meet me. I guess you have never
met someone as enchanting as me. I have travelled the
world, as the most famous courtisane, but now it is
finally time to settle. I found a small castle, where I live
with my several lovers. People I met all over the world
stop by every week and together we create nights to
remember. Enchanting nights, where imagination
becomes reality. As I always say: “Everything you can
imagine is real.”
I want to see you very soon, because you make me
curious. Am I making you curious? Come meet me very
soon…
The warmest greetings,
Jeanette.
EVA VELTENAAR | MART REINDERS | NANNE DIRK SINNEMA 2
,JEANETTE – YOU’RE SUBJECT TO ENCHANTMENT
content.
WHO ARE WE................................................................................................................................................. 4
CURRICULIM VITAE’S..................................................................................................................................... 4
DE MOTIVATIE............................................................................................................................................... 10
STERKTEN & ZWAKTEN............................................................................................................................. 10
DE ONDERNEMERSTEST............................................................................................................................. 11
DEVELOPMENTS......................................................................................................................................... 12
MACRO SCALE................................................................................................................................................ 12
FOOD TRENDS................................................................................................................................................ 14
BEVERAGE TRENDS...................................................................................................................................... 14
SERVICE/TECHNOLOGIE TRENDS........................................................................................................... 14
MESO SCALE.................................................................................................................................................... 15
SAMENVATTING MARKTONDERZOEK................................................................................................... 17
DOELSTELLINGEN......................................................................................................................................... 17
THE CONCEPT............................................................................................................................................. 18
MARKETINGMIX............................................................................................................................................ 18
BEDRIJFSLOGO & SLOGAN......................................................................................................................... 21
MISSIE & VISIE............................................................................................................................................... 21
DIGITAAL MOODBOARD............................................................................................................................. 23
IDEALE GAST.................................................................................................................................................. 24
CONCURRENTIEONDERZOEK................................................................................................................... 24
THE MENU.................................................................................................................................................... 25
THE PRICES.................................................................................................................................................. 26
THE RECIPES............................................................................................................................................... 27
THE TASTE................................................................................................................................................... 29
ALLERGENS.................................................................................................................................................. 33
OUR SPACE................................................................................................................................................... 35
INVENTORY.................................................................................................................................................. 36
HACCP............................................................................................................................................................ 38
SERVICE......................................................................................................................................................... 41
EVA VELTENAAR | MART REINDERS | NANNE DIRK SINNEMA 3
, JEANETTE – YOU’RE SUBJECT TO ENCHANTMENT
OUR STAFF................................................................................................................................................... 44
PERSONEELSBEHOEFTE............................................................................................................................. 44
ORGANIGRAM................................................................................................................................................ 45
FUNCTIEBESCHRIJVINGEN......................................................................................................................... 46
PAYMENT........................................................................................................................................................ 48
FINANCE........................................................................................................................................................ 49
INVESTERINGSBEGROTING....................................................................................................................... 49
FINANCIERINGSPLAN.................................................................................................................................. 53
BEGINBALANS................................................................................................................................................ 53
AFSCHRIJVINGEN.......................................................................................................................................... 55
EXPLOITATIEBEGROTING......................................................................................................................... 56
SOURCES....................................................................................................................................................... 59
APPENDICES................................................................................................................................................ 60
who are we.
CURRICULIM VITAE’S
Personalia:
Naam: Eva Veltenaar
Adres: Drieharingstraat 25D
Postcode: 3511 BH Utrecht
Mobiel: 06 55 47 71 83
E-mail:
Geboortedatum: 09-05-1996 (20 jaar)
Nationale staat: Nederlandse
Rijbewijs: B
Profiel:
Ik vind het belangrijk om het uiterste uit mezelf te halen. Ik streef altijd naar succes en ik
ben dan ook erg leergierig. Dit uit zich in verschillende schoolopdrachten, maar ook in
mijn persoonlijke leven. Anderen helpen en werken aan een gemeenschappelijk doel is
dan ook waar mijn passie ligt. Mijn studie hotel- en eventmanagement leert mij dan ook
hoe ik mezelf ontwikkel in deze industrie. Er is altijd ruimte voor verbetering maar door
deze passie en motivatie ben ik bereid om te blijven leren.
Opleidingen:
Sept 2015 – Heden Tio University of Applied Sciences (Hotel-en
Evenemanagement)
Vaktechniek restaurant, menuleer, dienstenmarketing,
vaktechniek hotel, communicatie, food & beverage
EVA VELTENAAR | MART REINDERS | NANNE DIRK SINNEMA 4
EVA VELTENAAR | MART REINDERS | NANNE DIRK SINNEMA 1
,JEANETTE – YOU’RE SUBJECT TO ENCHANTMENT
preface.
Hi stranger…
My name is Jeanette and I am what you have been
waiting for. I am delighted to meet you and I am sure
you are delighted to meet me. I guess you have never
met someone as enchanting as me. I have travelled the
world, as the most famous courtisane, but now it is
finally time to settle. I found a small castle, where I live
with my several lovers. People I met all over the world
stop by every week and together we create nights to
remember. Enchanting nights, where imagination
becomes reality. As I always say: “Everything you can
imagine is real.”
I want to see you very soon, because you make me
curious. Am I making you curious? Come meet me very
soon…
The warmest greetings,
Jeanette.
EVA VELTENAAR | MART REINDERS | NANNE DIRK SINNEMA 2
,JEANETTE – YOU’RE SUBJECT TO ENCHANTMENT
content.
WHO ARE WE................................................................................................................................................. 4
CURRICULIM VITAE’S..................................................................................................................................... 4
DE MOTIVATIE............................................................................................................................................... 10
STERKTEN & ZWAKTEN............................................................................................................................. 10
DE ONDERNEMERSTEST............................................................................................................................. 11
DEVELOPMENTS......................................................................................................................................... 12
MACRO SCALE................................................................................................................................................ 12
FOOD TRENDS................................................................................................................................................ 14
BEVERAGE TRENDS...................................................................................................................................... 14
SERVICE/TECHNOLOGIE TRENDS........................................................................................................... 14
MESO SCALE.................................................................................................................................................... 15
SAMENVATTING MARKTONDERZOEK................................................................................................... 17
DOELSTELLINGEN......................................................................................................................................... 17
THE CONCEPT............................................................................................................................................. 18
MARKETINGMIX............................................................................................................................................ 18
BEDRIJFSLOGO & SLOGAN......................................................................................................................... 21
MISSIE & VISIE............................................................................................................................................... 21
DIGITAAL MOODBOARD............................................................................................................................. 23
IDEALE GAST.................................................................................................................................................. 24
CONCURRENTIEONDERZOEK................................................................................................................... 24
THE MENU.................................................................................................................................................... 25
THE PRICES.................................................................................................................................................. 26
THE RECIPES............................................................................................................................................... 27
THE TASTE................................................................................................................................................... 29
ALLERGENS.................................................................................................................................................. 33
OUR SPACE................................................................................................................................................... 35
INVENTORY.................................................................................................................................................. 36
HACCP............................................................................................................................................................ 38
SERVICE......................................................................................................................................................... 41
EVA VELTENAAR | MART REINDERS | NANNE DIRK SINNEMA 3
, JEANETTE – YOU’RE SUBJECT TO ENCHANTMENT
OUR STAFF................................................................................................................................................... 44
PERSONEELSBEHOEFTE............................................................................................................................. 44
ORGANIGRAM................................................................................................................................................ 45
FUNCTIEBESCHRIJVINGEN......................................................................................................................... 46
PAYMENT........................................................................................................................................................ 48
FINANCE........................................................................................................................................................ 49
INVESTERINGSBEGROTING....................................................................................................................... 49
FINANCIERINGSPLAN.................................................................................................................................. 53
BEGINBALANS................................................................................................................................................ 53
AFSCHRIJVINGEN.......................................................................................................................................... 55
EXPLOITATIEBEGROTING......................................................................................................................... 56
SOURCES....................................................................................................................................................... 59
APPENDICES................................................................................................................................................ 60
who are we.
CURRICULIM VITAE’S
Personalia:
Naam: Eva Veltenaar
Adres: Drieharingstraat 25D
Postcode: 3511 BH Utrecht
Mobiel: 06 55 47 71 83
E-mail:
Geboortedatum: 09-05-1996 (20 jaar)
Nationale staat: Nederlandse
Rijbewijs: B
Profiel:
Ik vind het belangrijk om het uiterste uit mezelf te halen. Ik streef altijd naar succes en ik
ben dan ook erg leergierig. Dit uit zich in verschillende schoolopdrachten, maar ook in
mijn persoonlijke leven. Anderen helpen en werken aan een gemeenschappelijk doel is
dan ook waar mijn passie ligt. Mijn studie hotel- en eventmanagement leert mij dan ook
hoe ik mezelf ontwikkel in deze industrie. Er is altijd ruimte voor verbetering maar door
deze passie en motivatie ben ik bereid om te blijven leren.
Opleidingen:
Sept 2015 – Heden Tio University of Applied Sciences (Hotel-en
Evenemanagement)
Vaktechniek restaurant, menuleer, dienstenmarketing,
vaktechniek hotel, communicatie, food & beverage
EVA VELTENAAR | MART REINDERS | NANNE DIRK SINNEMA 4
