IBM Final exam
online consumers - Answer the subsegment of all internet users who employ this
technology to research products and services and make purchases.
Depth of product line - Answer the store carries a large assortment of each item, such
as a shoe store that offers running shoes, dress shoes, and children's shoes.
Breadth of product line- - Answer refers to the variety of different items a store carries,
such as appliances and books.
Pioneering (informational)- - Answer tell people what a product is, what it can do, and
where it can be found. Key of advertisement is to inform the target market.
Competitive(persuasive): - Answer advertising that promotes a specific brand's features
and benefits.
Reminder- - Answer advertising I sused to reinforce previous knowledge of a product.
Reminds consumers about a special event (example: vday)
Encoding: - Answer The process of having the sender transform an idea into a set of
symbols.
Decoding: - Answer The reverse of encoding. The process of having the receiver take a
set of symbols, the message, and transform the symbols back to an idea.
Feedback - Answer The sender's interpretation of the response and indicates whether
the message was decoded and understood as intended.
Noise: - Answer Extraneous factors that can work against effective communication by
distorting a message or the feedback received.
personal selling - Answer The two- way flow of communication between a buyer and
seller, often in a face to face encounter, designed to influence a person's or group's
purchase decision.
BOT - Answer electronic shopping agents or robots that comb websites to compare
prices and product or service features.
80/20 rule - Answer A marketing rule of thumb that 20 percent of purchasers account for
80 percent of a product's sales.
Full service- - Answer -Specialty stores/department stores, that provide many services
to their customers. Free exchanges, easy returns, gift cards, credit cards through the
store. Personal stylists. Etc.
online consumers - Answer the subsegment of all internet users who employ this
technology to research products and services and make purchases.
Depth of product line - Answer the store carries a large assortment of each item, such
as a shoe store that offers running shoes, dress shoes, and children's shoes.
Breadth of product line- - Answer refers to the variety of different items a store carries,
such as appliances and books.
Pioneering (informational)- - Answer tell people what a product is, what it can do, and
where it can be found. Key of advertisement is to inform the target market.
Competitive(persuasive): - Answer advertising that promotes a specific brand's features
and benefits.
Reminder- - Answer advertising I sused to reinforce previous knowledge of a product.
Reminds consumers about a special event (example: vday)
Encoding: - Answer The process of having the sender transform an idea into a set of
symbols.
Decoding: - Answer The reverse of encoding. The process of having the receiver take a
set of symbols, the message, and transform the symbols back to an idea.
Feedback - Answer The sender's interpretation of the response and indicates whether
the message was decoded and understood as intended.
Noise: - Answer Extraneous factors that can work against effective communication by
distorting a message or the feedback received.
personal selling - Answer The two- way flow of communication between a buyer and
seller, often in a face to face encounter, designed to influence a person's or group's
purchase decision.
BOT - Answer electronic shopping agents or robots that comb websites to compare
prices and product or service features.
80/20 rule - Answer A marketing rule of thumb that 20 percent of purchasers account for
80 percent of a product's sales.
Full service- - Answer -Specialty stores/department stores, that provide many services
to their customers. Free exchanges, easy returns, gift cards, credit cards through the
store. Personal stylists. Etc.
