International Business Management

Contents Introduction 3 Brand Reputation 3 People and culture 4 Critical Success Factors 5 a. Procurement process 5 b. Implementation of a successive taxonomy strategy 6 c. Effective implementation and use of traction automation 6 d. Leadership is driving adoption and adaptation. 7 e. Time 7 f. Innovation 7 g. Quality. 8 h. Adequate and powerful standards and strategies 8 Perspectives of the balanced scorecard. 8 Value Chain 10 Customer delivered value 10 Cost of failing to control the quality 11 Cost of quality 12 Theory of Constraints 12 Conclusion 13 Reference 15 Introduction International Business Corporation Machines company (IBM) is based in America with the headquarter in Armonk, New York. The company has operations in over 170 countries which gives it a global presence. The company’s line of products is in the manufacture and sale of middleware, hardware, and software. IBM also provides consulting and hosting services in different areas ranging from nanotechnology to computers. The company has also invested in research of which it holds a record in the United States for being one of the generators of patents for a record 26 years (Ahamed, Inohara & Kamoshida, 2013). Other inventions that have come with IBM include automatic teller machine (ATM) hard disk drive, floppy disc, magnetic stripe card, UPC barcode, SQL programming language, dynamic random access memory (DRAM) and the relational database. The company has maintained a growth trend by continually shifting its operations, focusing on the production of high-quality goods and joining profitable markets. IBM is among the top 30 companies globally that are included in the Dow Jones Industrial Average and also among the world’s largest employers. By 2017, the company had over 380000 employees who are referred to as “ IBMers.” Most of the IBMers reside outside the United States. India serves as a host to the more significant percentage of IBMers which implies that most of the operations happen in the country. Most of the IBM employers have been recognized for outstanding performance thereby being awarded Nobel Prizes, National Medals of Technology (USA) and Touring Awards. Brand Reputation IBM was nicknamed “Big Blue” which originated from the color scheme and logo. However, the font was replaced in 2017 by the newly designed custom IBM Plex (Anthony, 2012). The current brand that the company enjoys has been built for over 100 years of continuous marketing campaigns and operations. The company has also been an operating as a partner in technology to Masters Tournament which is one of the leading completions in golf profession where IBM created its first M in 1996 and the first-course cam in 1998. IBM also ended up successfully creating the first iPhone app which had a live stream in 2009, and even the first ever lives 4k ultra high definition feed which is used in the major sporting operations. The Chief Executive Officer to IBM (Ginni Rometty) also became the among the leading females of Augusta National Golf Club which is a Masters governing body. The company is also a sponsoring body to professional tennis of which it has high engagements at Wimbledon, U.S. Open and French Open. It also sponsored the Olympic football league between 2003 and 2012 which further contributes to the promotion of its brand. In 2002, IBM managed to feature as the second brand globally after leading to record a value of $75.5 billion. Fortune, Newsweek, and Barron also ranked the company as wells as the most innovative by Fast company. IBM was the leading company in technology consulting and number two in outsourcing, coming after Vault. Forbes later ranked IBM in 2015 as the fifth most valuable Brand globally. People and culture The company had one of the largest workforces globally and was among the first corporations to provide group life insurance, training for women employees: survivor benefits and paid vacations. The company was also the first companies in the world to commit formally to a provision of genetic information in making employment decisions. The multinational company has different leadership development and recognition programs aimed at recognizing the workers potential and note the achievements. IBM is also known for sponsoring employees’ leadership programs in different disciplines starting from finance to human resources. Every year, the company selected 500 IBMers and took them to corporate service which an equivalent of the Peace Corps. The service gives the workers to perform humanitarian works abroad (Boyer, 2012). The company also has different designations for