IBM International Business machines Corporation

Introduction Introduction International Business machines Corporation also commonly known as Big Blue is a multinational company that is based in America, Armonk in New York City. The company is operational in 170 countries across the world and is primarily a technology company that focuses on producing computer parts such as software, hardware, middleware among others. The corporation also provides consultation services in varied areas of expertise such as nanotechnology as well as mainframe computers. IBM was introduced back in 1911 and has managed to remain the top technological service provider in many parts of the world (Fitzsimmons& Fitzsimmons, 2013). IBM is also a pronounced research center that is also responsible for some of the world’s top inventions such as automated teller machine (ATM), SQL programming language, hard disk drive, dynamic random-access memory (DRAM), floppy disk, relational database, as well as magnetic stripe card among other invention. The corporation has being able to register pronounced success over the years and continues to be more successful growing its market dimensions. Despite the quality of services given by an organization, it is very vital to take into considerations the customer needs that entail what the customers expect to obtain and achieve by utilizing the products being produced. IBM Corporation understands the necessity of understanding the customer needs and has taken critical measures to make sure that those needs are met. IBM Corporation has being a top service provider to thousands of people for generations and, thus, there are multiple customer expectations as well as satisfaction. These customers needs include provision of fast, reliable, efficient, as well as accurate services (Stevenson & Sum, 2002). These expectations are mostly among the clients who seek consultation services from the corporation. Most customers find service providers who are slow in their operations to be unreliable and often hold a negative perception against the service provider. Thus, the customers expect that the corporation meet all their needs and on time as well. The customers also expect that IBM provide them with quality services through the provision of quality hardware, software, among other provisions that are quality and up to date. On the same note, the customers also expect that the IBM technology provisions beat the technological provisions of other promiscuous service providers lest the customers opt to operate with IBM’s top competitors. The customers also have unrealistic expectations that they require IBM service provider to meet. These expectations include paying less to get more. It is, thus, up to the corporation to find ways of meeting the customers’ expectations halfway or making the customers more contented with other achievable provisions. Since IBM is a consultation service provider, the customers also expect that the staff members they operate with are very friendly as well as understanding (Fitzsimmons& Fitzsimmons, 2013). The stuff should explain the required information and respond to their questions without getting tired, irritated, or having a negative attitude. The customers also desire to get prompt responses from the staff members representing the corporation. Customer needs are random and customers have varied purchasing properties. The corporation doesn’t know when the customers will require their services, as a result, the customers expect that IBM will be able to provide them with their service requirement and expectations when they require them without delays or in other cases long wait. Above all, the customers expect that the IBM website is easy to access as well as navigate. The IBM quarters should also be clean to meet all customer expectations. The customers also desire to establish relationships with the corporation. These relationships are built based on the nature of the staff members as well as the ease of accessing and purchasing the services. Thus, based on their first encounter, the customers will decide whether or not to return to the service provider. The customers also expect that the corporation will be able to meet as well as keep all their promises to the customers. Unmet promises result in unsatisfied as well as unhappy clients and this gives the corporations a negative review.