History of
Facebook
, Source: Facebook
What do a Harvard dorm room, the words “like” and “friend request” and 3 billion people all
have in common? The answer is Facebook: the social media platform that changed the way
we distribute information. Facebook Inc. also owns Instagram, Messenger, WhatsApp and
other apps, making it the largest communication platform in human history.
In addition to hosting messages, Facebook also hosts the most precise advertising system
ever created. Using Facebook Audience Insights, businesses can “dial” their audience by age,
location, interest, prior purchases, and more.
Before Facebook, companies had to spend billions of dollars flooding airwaves, buying
network television ad space and dropping flyers from planes to reach their target audience.
Now businesses can market to customers with such precision that they can send Labor
Day vacation packages to people messaging about taking Labor Day vacations. Facebook
changed the way we advertise—and it all started less than 20 years ago.
© 2020 Aptly. All rights reserved.
, Source: Facebook
What do a Harvard dorm room, the words “like” and “friend request” and 3 billion people all
have in common? The answer is Facebook: the social media platform that changed the way
we distribute information. Facebook Inc. also owns Instagram, Messenger, WhatsApp and
other apps, making it the largest communication platform in human history.
In addition to hosting messages, Facebook also hosts the most precise advertising system
ever created. Using Facebook Audience Insights, businesses can “dial” their audience by age,
location, interest, prior purchases, and more.
Before Facebook, companies had to spend billions of dollars flooding airwaves, buying
network television ad space and dropping flyers from planes to reach their target audience.
Now businesses can market to customers with such precision that they can send Labor
Day vacation packages to people messaging about taking Labor Day vacations. Facebook
changed the way we advertise—and it all started less than 20 years ago.
© 2020 Aptly. All rights reserved.
