MGT 6311 MIDTERM EXAM TEST
What are some of the drivers of digital marketing becoming more important?
-Advanced customer targeting, more accurate measurement, and attribution capabilities, the
potential for greater efficiencies with metrics such as cost per lead, and the opportunity for
massive, scalable brand advocacy.
-Consumers spending more time online.
Marketing
Marketing-The creation and satisfaction of demand for a product or service.
Digital Marketing
Digital Marketing -Utilizing the internet and other digital channels to drive demand for
products and services.
Strategy
Strategy set of ideas that outline how a product line or brand will achieve its objectives.
Tactic
Tactic -A specific action or method that contributes to achieving a goal.
GOST
goals
objectives
strategies
tactics
Strategy 5 C's
context, customer, competitors, collaborators, company
Customer marketing model
1 awareness
2 interest and engagement
3 aquisition
4 customer segmentation
5 customer retention
6 support and advocacy
Customer profiling
What are some of the drivers of digital marketing becoming more important?
-Advanced customer targeting, more accurate measurement, and attribution capabilities, the
potential for greater efficiencies with metrics such as cost per lead, and the opportunity for
massive, scalable brand advocacy.
-Consumers spending more time online.
Marketing
Marketing-The creation and satisfaction of demand for a product or service.
Digital Marketing
Digital Marketing -Utilizing the internet and other digital channels to drive demand for
products and services.
Strategy
Strategy set of ideas that outline how a product line or brand will achieve its objectives.
Tactic
Tactic -A specific action or method that contributes to achieving a goal.
GOST
goals
objectives
strategies
tactics
Strategy 5 C's
context, customer, competitors, collaborators, company
Customer marketing model
1 awareness
2 interest and engagement
3 aquisition
4 customer segmentation
5 customer retention
6 support and advocacy
Customer profiling
