MODULE PURPOSIVE COMMUNICATION
CHAPTER 1: BASIC CONCEPTS IN COMMUNICATION:
BACKGROUND AND RATIONALE
Objectives:
At the end of the lesson, the students will be able to:
a.) compare Purposive Communication from Oral Communication
b.) describe the meaning, nature, and importance of communication;
c.) demonstrate the elements and processes of communication;
d.) describe the principle and ethics of communication.
PURPOSIVE COMMUNICATION: BACKROUND AND RATIONALE
Purposive communication is about writing, speaking, and presenting to different
audience for various purposes. (CMO No. 20, S. 2013).
THE FIVE SKILLS OF COMMUNICATION
SPEAKING
LISTENING
VIEWING
READING WRITING
Page 1
, MODULE PURPOSIVE COMMUNICATION
They are studied and stimulated
in advanced academic settings,
conversing intelligently on a
subject import, reporting on group
work and assignments, writing
and delivering a formal speech,
writing minutes of meetings and
similar documents, preparing a
research or technical paper, and making an audio-visual or web-based presentation.
The criteria of effective communication are discussed and used as the basis of peer
communication techniques used by public officials, educators, industry leaders,
churches, institutions of learning, private individuals and others. The purpose of these
combined activities is to enable students to practice strategies of communication with
clear purpose and audience in mind, guided by the criteria of effective communication
and the appropriate language.
The CHED Memorandum also mandates that at the end of the course, students
should be able to:
listen, comprehend, critique, and respond fully-well to live or recorded
conversations;
speak in public with confidence;
explain extended text using concrete examples;
write text from a simple report to a technical or research papers;
prepare audio-visual or web-based presentation.
The knowledge, skills, values, and insights that students gain from this course
may be sued in their academic endeavors.
Page 2
CHAPTER 1: BASIC CONCEPTS IN COMMUNICATION:
BACKGROUND AND RATIONALE
Objectives:
At the end of the lesson, the students will be able to:
a.) compare Purposive Communication from Oral Communication
b.) describe the meaning, nature, and importance of communication;
c.) demonstrate the elements and processes of communication;
d.) describe the principle and ethics of communication.
PURPOSIVE COMMUNICATION: BACKROUND AND RATIONALE
Purposive communication is about writing, speaking, and presenting to different
audience for various purposes. (CMO No. 20, S. 2013).
THE FIVE SKILLS OF COMMUNICATION
SPEAKING
LISTENING
VIEWING
READING WRITING
Page 1
, MODULE PURPOSIVE COMMUNICATION
They are studied and stimulated
in advanced academic settings,
conversing intelligently on a
subject import, reporting on group
work and assignments, writing
and delivering a formal speech,
writing minutes of meetings and
similar documents, preparing a
research or technical paper, and making an audio-visual or web-based presentation.
The criteria of effective communication are discussed and used as the basis of peer
communication techniques used by public officials, educators, industry leaders,
churches, institutions of learning, private individuals and others. The purpose of these
combined activities is to enable students to practice strategies of communication with
clear purpose and audience in mind, guided by the criteria of effective communication
and the appropriate language.
The CHED Memorandum also mandates that at the end of the course, students
should be able to:
listen, comprehend, critique, and respond fully-well to live or recorded
conversations;
speak in public with confidence;
explain extended text using concrete examples;
write text from a simple report to a technical or research papers;
prepare audio-visual or web-based presentation.
The knowledge, skills, values, and insights that students gain from this course
may be sued in their academic endeavors.
Page 2
