MODULE PURPOSIVE COMMUNICATION
CHAPTER 2: COMMUNICATION AND GLOBALIZATION
Objectives:
At the end of the lesson, the students will be able to:
a.) identify the impact of technology to the development of
communication;
b.) explain how cultural and global issues affect communication;
c.) acknowledge the impact of communication to the society and the
world.
CULTURAL ISSUES AFFECTING COMMUNICATION
In this age of
globalization,
workplaces are
increasingly
integrated. This
makes
communication
and cross-cultural
understanding
more crucial for
everyone, including executives,
business leaders, workplace
managers, and employees.
FACTORS AFFECTING THE FIELD OF COMMUNICATION
1. Cultural identity 5. Individual personalities
2. Racial identity 6. Social change
3. Ethnic identity 7. Age identity
4. Gender roles 8. Role identity
Page 1
, MODULE PURPOSIVE COMMUNICATION
CULTURAL IDENTITY
- Culture can be as values, attitudes, and ways of doing
things that a person brings with him from the particular
place where he was brought up as a child.
- Values and attitude have an impact on communication
across culture because each person’s norms can be
different from other people.
RACIAL IDENTITY
- It refers to how one’s
membership to a particular
race affects how one interacts
with co-workers of different
races.
ETHNIC IDENTITY
- Highlights the role ethnicity plays in
how two co-workers from different
cultures interact with one another.
GENDER ROLES
- This means that communication
between members of different
culture is affected by how different
societies view the roles of men and
women.
Page 2
CHAPTER 2: COMMUNICATION AND GLOBALIZATION
Objectives:
At the end of the lesson, the students will be able to:
a.) identify the impact of technology to the development of
communication;
b.) explain how cultural and global issues affect communication;
c.) acknowledge the impact of communication to the society and the
world.
CULTURAL ISSUES AFFECTING COMMUNICATION
In this age of
globalization,
workplaces are
increasingly
integrated. This
makes
communication
and cross-cultural
understanding
more crucial for
everyone, including executives,
business leaders, workplace
managers, and employees.
FACTORS AFFECTING THE FIELD OF COMMUNICATION
1. Cultural identity 5. Individual personalities
2. Racial identity 6. Social change
3. Ethnic identity 7. Age identity
4. Gender roles 8. Role identity
Page 1
, MODULE PURPOSIVE COMMUNICATION
CULTURAL IDENTITY
- Culture can be as values, attitudes, and ways of doing
things that a person brings with him from the particular
place where he was brought up as a child.
- Values and attitude have an impact on communication
across culture because each person’s norms can be
different from other people.
RACIAL IDENTITY
- It refers to how one’s
membership to a particular
race affects how one interacts
with co-workers of different
races.
ETHNIC IDENTITY
- Highlights the role ethnicity plays in
how two co-workers from different
cultures interact with one another.
GENDER ROLES
- This means that communication
between members of different
culture is affected by how different
societies view the roles of men and
women.
Page 2
