What is culture?
Coherent, learned, shared view of a group of people about life concerns that ranks what
is important, furnishes attitudes about what things are appropriate, and dictates
behavior
What are the 3 keys to understanding culture?
1. Attitudes
2. Behaviors
3. Values
What are stereotypes vs prototypes?
Stereotype- mental representation of other people and culture that fits into specific pre
judge behavioral patterns (rigid)
Prototype- Examine person using stereotyped information, but this approach allows
flexibility and can leave room for differences in individuals
What is High Context culture vs Low Context culture?
High Context- relies on minor details to communicate necessary info (rank, setting,
nonverbal). Value personal relations and goodwill. Trust is established first, through
slow, ritualistic negotiations
Low Context- relies on words spoken in a message to deliver and understand
communicated info. Value expertise and performance. Fast and efficient negotiations
What the 5 High highest Context cultures and 5 Lowest Context cultures?
High
1. Japanese
2. Chinese
3. Korean
4. Middle East
5. Latin America
, Low
1. Swiss
2. German
3. Scandinavia
4. North America
5. France
What is Denotation vs Connotation (Meaning Types)?
Denotation- dictionary definition
Connotation- contextual associations (preferred)
What Abstract vs Concrete Noun types?
Abstract- conceptual nouns such as emotions
Concrete- tangle, physical things (preferred)
What are some issues with words in foreign countries?
-False cognates
-Translation of phrases may have different meaning
What are 3 types of Company language?
1. Ethnocentric Staffing- primary language used for multinational business will be same
no matter the official location (prevalent but now deemed insensitive)
2. Polycentric Staffing- managers are hired from their host country
3. Geocentric- manager at each location must be there best person for job regardless of
cultural background (BEST)
Is Collaborative writing common with business reports?
Yes
What are the 3 purposes of business writing?
1. Inform
2. Persuade
3. Collaborate
What are the audiences and how many support points are needed?