and Answers
clause
string of language w/ subject and verb
F.A.N.B.O.Y.S.
For
And
Nor
But
Or
Yet
So
action verb
managing, analyzing, completing
passive verb
is, am, were, was
camoflauged verbs
-ion
functional word
express relations
content word
carry meaning
connotative
underlying meaning, perception
denotative
meaning by definition
abstract
intangible, conceptual
concrete
, tangible (five senses)
time, idea, anger, happiness
abstract
chair, table, wall
concrete
A.I.D.A.
1. grab Attention
2. Introduction, Interest
3. create Desire
4. request Action
illustrators
good; intended movements to facilitate content
regulators
bad; habits, nerves, anxieties
generalizations
perceptions about entire culture
cons to generalizations
stereotypes; rigid pov
pros to generalizations
prototype pov; flexibility
shaping information
direct v indirect
direct
why? of message is answered initially
indirect
beat around the bush
U.S. is a ___ context culture
low; direct, to the point
China is a ___ context culture
high; indirect, subtle
low context cultures rely on ___ to communicate