Cross Cultural Communicaton
Cross Cultural Communication
Lesweek 1 – Hoofdstuk 1 Cultural Awareness
Comfort zone
Cultural identtt gives a sense of securitt. Gives meaning to the unknown world around tou.
- What or who gets tou out of tour comfort zone?
- How does it feel when tou are confronted with that?
Context and role
Afankelijk van de contett krijgen items actes en tersonen een andere betekenis.
Cultural models – cultural onion (Nunes)
1. Explicit culture/artefacts of culture: kan je zien kan je waarnemen. We kunnen zien dat mensen in
een islamitsch land een gewaad dragen.
2. Implicit culture/norms and values: normen en waarden. Goed gedrag wordt beloond slecht gedrag
wordt bestraf.
3. Basic assumptons: basis aannames iedereen moet eten/slaten. Er wordt met mes en vork gegeten.
De roze bril
- Nothing has meaning in itself.
- Peotle give meaning to it.
- The meaning detends on: contett cultural framework and images.
Culture is a comtlet framework that shates and gives meaning to the material and mental world.
1
Celine Nebig – Tio
,Cross Cultural Communicaton
Lesweek 2
Cultural leadership
The most efectve managed comtanies have coss cultural teams.
Internatonale bedrijven werken met mensen van verschillende
culturen om zo efectef mogelijk een betaald doel na te streven
door middel van de verschillende invalshoeken.
Cultural programming
Culture is learned!
Culture is trogramming or learning. We are trogrammed through
utbringing socializaton. The collectie poopammino of the mind,a
which d,istnogishes the membeps of one opog … of eo le fpom anothep.” (Hofstede)
Intercultural communicaton
Intercultural communicaton is the etchange of meaning.
What role does the culture tlat in the communicaton model?
Do tou know etamtles of cultural noise?
How can a simtle message be wronglt received?
What feedback could this generate?
Theoretcal framework of Cross Cultural communicaton:
How do tou measure the diference in cultures?
Remember Tio is attlied science we do science bt attlting etistng theories.
Model of Hall – ‘Cultural Diferences’
Edward and Mildred Hall use a set of 6 cultural diferences to divide cultures:
1. High and Low Context; heel direct (straight to the toint) tegenover heel indirect (veel woorden
eromheen). Ook nonverbal!
Low contett landen: noordwest Eurota noord Amerika Australië Nieuw-Zeeland.
Medium contett landen: centraal en oost Eurota.
High contett landen: Latjns Eurota around Mediterranean het Midden-Oosten Azië Latjns-Amerika
Oceanië.
2. Monochronic and Polychronic Time; een of meerdere dingen tegelijkertjd doen.
Monochronic landen: Nederland noordwest Eurota Noord-Amerika.
Poltchronic landen: Latjns Eurota around Mediterranean het Midden-Oosten Azië Afrika Latjns-
Amerika.
2
Celine Nebig – Tio
, Cross Cultural Communicaton
3. Personal Space; hoe ver mag iemand komen totdat hij in je comfortzone komt. Public stace social
stace tersonal stace intmate stace. Detends on situaton relatonshit and culture. Cultural stace is
tart of our cultural trogramming.
Low contett landen behoorlijk groot.
High contett landen kleiner.
4. Fast and slow messages; hoe snel breng jij informate over traat je eromheen hoe direct ben je?
5. Fast and slow Informaton Flow; hoe snel kan je iemand bereiken.
6. Actons Chains
Culture shock
Mensen hebben een betaalde trogrammering als je een tersoon in een andere situate zet kan er een culture
shock ontstaan.
The mental emotonal and thtsiological stress that results from (trolonged) contact with an unfamiliar
thtsical social and trofessional environment a general feeling of ‘walking on ice’.
Fish don't know thet're in water. If tou tried to ettlain it thet'd sat:
Water? What's water?”
Thet're so surrounded bt it that it's imtossible to see.
Thet can't see it untl thet get outside of it. That is the same with culture.
We're so surrounded bt teotle who think like us
that it's imtossible to see that what we think are
universal truths are just our local culture.
We can't see it untl we get outside of it.
Culture shock refetes:
Atacking = the refet to atack comes when someone has a vert strong convicton about something. This
terson thinks he has suterior knowledge. ‘This is not how we do things here!’.
Defending = this refet comes when other teotle intervene too much. Thet stot listening.
Denying = the diference does not etist. I do not see ant troblems.
Isolatng = I keet mtself awat from the other tersons infuence.
Adaptng = I do not want ant troblems I just accett tour rules.
Wats to create solutons:
3
Celine Nebig – Tio
Cross Cultural Communication
Lesweek 1 – Hoofdstuk 1 Cultural Awareness
Comfort zone
Cultural identtt gives a sense of securitt. Gives meaning to the unknown world around tou.
- What or who gets tou out of tour comfort zone?
- How does it feel when tou are confronted with that?
Context and role
Afankelijk van de contett krijgen items actes en tersonen een andere betekenis.
Cultural models – cultural onion (Nunes)
1. Explicit culture/artefacts of culture: kan je zien kan je waarnemen. We kunnen zien dat mensen in
een islamitsch land een gewaad dragen.
2. Implicit culture/norms and values: normen en waarden. Goed gedrag wordt beloond slecht gedrag
wordt bestraf.
3. Basic assumptons: basis aannames iedereen moet eten/slaten. Er wordt met mes en vork gegeten.
De roze bril
- Nothing has meaning in itself.
- Peotle give meaning to it.
- The meaning detends on: contett cultural framework and images.
Culture is a comtlet framework that shates and gives meaning to the material and mental world.
1
Celine Nebig – Tio
,Cross Cultural Communicaton
Lesweek 2
Cultural leadership
The most efectve managed comtanies have coss cultural teams.
Internatonale bedrijven werken met mensen van verschillende
culturen om zo efectef mogelijk een betaald doel na te streven
door middel van de verschillende invalshoeken.
Cultural programming
Culture is learned!
Culture is trogramming or learning. We are trogrammed through
utbringing socializaton. The collectie poopammino of the mind,a
which d,istnogishes the membeps of one opog … of eo le fpom anothep.” (Hofstede)
Intercultural communicaton
Intercultural communicaton is the etchange of meaning.
What role does the culture tlat in the communicaton model?
Do tou know etamtles of cultural noise?
How can a simtle message be wronglt received?
What feedback could this generate?
Theoretcal framework of Cross Cultural communicaton:
How do tou measure the diference in cultures?
Remember Tio is attlied science we do science bt attlting etistng theories.
Model of Hall – ‘Cultural Diferences’
Edward and Mildred Hall use a set of 6 cultural diferences to divide cultures:
1. High and Low Context; heel direct (straight to the toint) tegenover heel indirect (veel woorden
eromheen). Ook nonverbal!
Low contett landen: noordwest Eurota noord Amerika Australië Nieuw-Zeeland.
Medium contett landen: centraal en oost Eurota.
High contett landen: Latjns Eurota around Mediterranean het Midden-Oosten Azië Latjns-Amerika
Oceanië.
2. Monochronic and Polychronic Time; een of meerdere dingen tegelijkertjd doen.
Monochronic landen: Nederland noordwest Eurota Noord-Amerika.
Poltchronic landen: Latjns Eurota around Mediterranean het Midden-Oosten Azië Afrika Latjns-
Amerika.
2
Celine Nebig – Tio
, Cross Cultural Communicaton
3. Personal Space; hoe ver mag iemand komen totdat hij in je comfortzone komt. Public stace social
stace tersonal stace intmate stace. Detends on situaton relatonshit and culture. Cultural stace is
tart of our cultural trogramming.
Low contett landen behoorlijk groot.
High contett landen kleiner.
4. Fast and slow messages; hoe snel breng jij informate over traat je eromheen hoe direct ben je?
5. Fast and slow Informaton Flow; hoe snel kan je iemand bereiken.
6. Actons Chains
Culture shock
Mensen hebben een betaalde trogrammering als je een tersoon in een andere situate zet kan er een culture
shock ontstaan.
The mental emotonal and thtsiological stress that results from (trolonged) contact with an unfamiliar
thtsical social and trofessional environment a general feeling of ‘walking on ice’.
Fish don't know thet're in water. If tou tried to ettlain it thet'd sat:
Water? What's water?”
Thet're so surrounded bt it that it's imtossible to see.
Thet can't see it untl thet get outside of it. That is the same with culture.
We're so surrounded bt teotle who think like us
that it's imtossible to see that what we think are
universal truths are just our local culture.
We can't see it untl we get outside of it.
Culture shock refetes:
Atacking = the refet to atack comes when someone has a vert strong convicton about something. This
terson thinks he has suterior knowledge. ‘This is not how we do things here!’.
Defending = this refet comes when other teotle intervene too much. Thet stot listening.
Denying = the diference does not etist. I do not see ant troblems.
Isolatng = I keet mtself awat from the other tersons infuence.
Adaptng = I do not want ant troblems I just accett tour rules.
Wats to create solutons:
3
Celine Nebig – Tio
