Running head: A COMPARISON OF AMAZON AND DELL OPERATION STRATEGY 1
A COMPARISON OF AMAZON AND DELL OPERATION STRATEGY
by Student's Name
Class/Course/Code
Professor's Name
University/School
City, State
Date
Contents
1. INTRODUCTION....................................................................................................................................4
,A COMPARISON OF AMAZON AND DELL OPERATION STRATEGY 2
2. Amazon................................................................................................................................................4
2.1. Operations at Amazon......................................................................................................................5
3. Dell.......................................................................................................................................................7
3.1. Operations at Dell.............................................................................................................................8
4. Similarities and Differences Between the Layout of Both Companies.................................................8
5. The Swot Analysis for Both Companies................................................................................................9
6. Amazon SWOT Analysis.....................................................................................................................10
6.1. Strengths.........................................................................................................................................10
6.1.1. Cost Leadership............................................................................................................................10
6.1.2. Biggest Merchandise Selection....................................................................................................10
6.1.3. Solid brand name.........................................................................................................................10
6.1.4. Go Global and Act Local procedure..............................................................................................10
6.2. Weakness........................................................................................................................................11
6.2.1. Effectively imitable plan of action................................................................................................11
6.2.2. Declining buyer security...............................................................................................................11
6.2.3. Uncalled for utilization of outsider information...........................................................................11
6.3. Opportunities..................................................................................................................................12
6.4. Threats............................................................................................................................................12
6.4.1. Connections to shady work..........................................................................................................12
6.4.2. Counterfeit Products....................................................................................................................12
6.4.3. Counterfeit surveys......................................................................................................................13
7. Dell's SWOT Analysis..........................................................................................................................13
7.1. Strengths.........................................................................................................................................13
7.1.1. Worldwide Presence....................................................................................................................13
7.1.2. Solid Financial Position................................................................................................................13
7.1.3. Expanded Offerings......................................................................................................................13
7.1.4. Quality Products..........................................................................................................................14
7.1.5. Personal Customization...............................................................................................................14
7.2. Weakness........................................................................................................................................14
7.2.1. Absence of Diversification............................................................................................................14
7.2.2. Scarce Points of Sales...................................................................................................................14
7.2.3. Declining Service Delivery............................................................................................................14
, A COMPARISON OF AMAZON AND DELL OPERATION STRATEGY 3
7.2.4. Overdependence on Tech............................................................................................................15
7.3. Opportunities..................................................................................................................................15
7.3.1. Increment of Acquisitions............................................................................................................15
7.3.2. Extend Growing Divisions............................................................................................................15
7.3.3. Zero in on Emerging Economies...................................................................................................15
7.3.4. Fortify Networking Services.........................................................................................................15
7.4. Threats............................................................................................................................................16
7.4.1. Second Wave of the Pandemic....................................................................................................16
7.4.2. Contracting PC Market.................................................................................................................16
7.4.3. Approaching Recession................................................................................................................16
7.4.4. Legitimate Issues..........................................................................................................................16
8. Market Position of Both Companies..................................................................................................16
8.1. Amazon...........................................................................................................................................16
8.1.1. Amazon's online business predominance....................................................................................17
8.1.2. Amazon Prime Day.......................................................................................................................17
8.2. Dell..................................................................................................................................................17
9. Marketing Strategy............................................................................................................................18
10. The operations strategy matrix........................................................................................................20
Fig 10.1 Operations strategy matrix for Amazon...................................................................................21
Fig 10.2 Operations Strategy Matrix for Dell..........................................................................................23
11. Conclusion.......................................................................................................................................23
12. References.......................................................................................................................................24
A COMPARISON OF AMAZON AND DELL OPERATION STRATEGY
by Student's Name
Class/Course/Code
Professor's Name
University/School
City, State
Date
Contents
1. INTRODUCTION....................................................................................................................................4
,A COMPARISON OF AMAZON AND DELL OPERATION STRATEGY 2
2. Amazon................................................................................................................................................4
2.1. Operations at Amazon......................................................................................................................5
3. Dell.......................................................................................................................................................7
3.1. Operations at Dell.............................................................................................................................8
4. Similarities and Differences Between the Layout of Both Companies.................................................8
5. The Swot Analysis for Both Companies................................................................................................9
6. Amazon SWOT Analysis.....................................................................................................................10
6.1. Strengths.........................................................................................................................................10
6.1.1. Cost Leadership............................................................................................................................10
6.1.2. Biggest Merchandise Selection....................................................................................................10
6.1.3. Solid brand name.........................................................................................................................10
6.1.4. Go Global and Act Local procedure..............................................................................................10
6.2. Weakness........................................................................................................................................11
6.2.1. Effectively imitable plan of action................................................................................................11
6.2.2. Declining buyer security...............................................................................................................11
6.2.3. Uncalled for utilization of outsider information...........................................................................11
6.3. Opportunities..................................................................................................................................12
6.4. Threats............................................................................................................................................12
6.4.1. Connections to shady work..........................................................................................................12
6.4.2. Counterfeit Products....................................................................................................................12
6.4.3. Counterfeit surveys......................................................................................................................13
7. Dell's SWOT Analysis..........................................................................................................................13
7.1. Strengths.........................................................................................................................................13
7.1.1. Worldwide Presence....................................................................................................................13
7.1.2. Solid Financial Position................................................................................................................13
7.1.3. Expanded Offerings......................................................................................................................13
7.1.4. Quality Products..........................................................................................................................14
7.1.5. Personal Customization...............................................................................................................14
7.2. Weakness........................................................................................................................................14
7.2.1. Absence of Diversification............................................................................................................14
7.2.2. Scarce Points of Sales...................................................................................................................14
7.2.3. Declining Service Delivery............................................................................................................14
, A COMPARISON OF AMAZON AND DELL OPERATION STRATEGY 3
7.2.4. Overdependence on Tech............................................................................................................15
7.3. Opportunities..................................................................................................................................15
7.3.1. Increment of Acquisitions............................................................................................................15
7.3.2. Extend Growing Divisions............................................................................................................15
7.3.3. Zero in on Emerging Economies...................................................................................................15
7.3.4. Fortify Networking Services.........................................................................................................15
7.4. Threats............................................................................................................................................16
7.4.1. Second Wave of the Pandemic....................................................................................................16
7.4.2. Contracting PC Market.................................................................................................................16
7.4.3. Approaching Recession................................................................................................................16
7.4.4. Legitimate Issues..........................................................................................................................16
8. Market Position of Both Companies..................................................................................................16
8.1. Amazon...........................................................................................................................................16
8.1.1. Amazon's online business predominance....................................................................................17
8.1.2. Amazon Prime Day.......................................................................................................................17
8.2. Dell..................................................................................................................................................17
9. Marketing Strategy............................................................................................................................18
10. The operations strategy matrix........................................................................................................20
Fig 10.1 Operations strategy matrix for Amazon...................................................................................21
Fig 10.2 Operations Strategy Matrix for Dell..........................................................................................23
11. Conclusion.......................................................................................................................................23
12. References.......................................................................................................................................24
