H19 buyers, sellers and the market
Customers/ clients people who buy your products/services
Customer base the people who buy or use a partcular product
or service
Client base the people who receive certain products or
services
Clientele people who buy a company’s products or
services, especially expensive or exclusive ones
Users
End-users people who use products, partcularly computer
equipment and other technology
Consumers people who buy products or services for their
own
Buyer/purchaser :a person or organizaton that buys something
Buying managers/purchasing managers
Industrial buyer organizaton that buys things for use in
producing its own goods or services
Seller a person or organizaton that sells something
Vendor a person or organizaton that sells property
Vending machine a machine from which you can buy cofee,
cigaretes, etc.
Street vendors
The market economic systems where prices, jobs, wages.
Etc. depend on what people want to buy, how
much they are willing to pay etc.
Free markete economic systems where prices, jobs, wages.
Etc. depend on what people want to buy, how
much they are willing to pay etc.
Market economy economic systems where prices, jobs, wages.
Etc. depend on what people want to buy, how
much they are willing to pay etc.
Market a place where people go
to buy or sell things, often outside
Market forces pressures used to talk about the way that a market
economy makes sellers produce what people
want to buy, at prices they are willing to pay
Market place producers and buyers in a partcular market
economy, the way they behave
Market prices prices that people are willing to pay, rather
than ones fxed by a government
Market reforms changes to an economy made by a government
so that it becomes more like a market
economy
H20 Markets and compettors
Market The market for a partcular product ist he
people/ organizatons that buy it, or might buty
it.
Market The market for a partcular product ist he
, people/ organizatons that buy it, or might buty
it.
Enters start selling there for the frst tme
Penetrates starts selling, or sells more and more, there
Abandons It stops selling there
Gets out of leaves
Withdraws from A market,
Dominates t is the most important company selling there
Corners it becomes the main company selling there
Monopolizes it is the only company selling there
Drives another company out of it makes the other company leave the market,
perhaps because it can no longer compete
Market growh an increase in the number of people who buy a
partcular product or service, or the number of
products, etc. that are sold
Market segment a group of possible customers who are similar
in their needs, age, educaton, etc.:
Market segmentaton to divide a market in groups of possible
customers who are similar in needs, age,
educaton, etc.
Market share the number of things that a company sells
compared with the number of things of the
same type that other companies sell
Market leader the company that sells most of a product or
service in a partcular market:
Compettors companies or product in the same market
Rivals companies or product in the same market
Compete trying to sell more or be more successful than
another company
Key players the most important companies in a partcular
marke
Competton all the products, business, etc. competng in a
partcular situaton, seen as a group
Intense when competton is strong
Stf
Fierce
tough
Low-key when competton isn’t strong
competton all the products, business, etc. competng in a
partcular situaton, seen as a group
H21 marketng and market orientaton
Marketng a job that involves encouraging people to buy a
product or service
Planning identfying future needs
Desighning developing and making
Pricing deciding the price for
Promotng informing customers about
Distributon making available
Customers/ clients people who buy your products/services
Customer base the people who buy or use a partcular product
or service
Client base the people who receive certain products or
services
Clientele people who buy a company’s products or
services, especially expensive or exclusive ones
Users
End-users people who use products, partcularly computer
equipment and other technology
Consumers people who buy products or services for their
own
Buyer/purchaser :a person or organizaton that buys something
Buying managers/purchasing managers
Industrial buyer organizaton that buys things for use in
producing its own goods or services
Seller a person or organizaton that sells something
Vendor a person or organizaton that sells property
Vending machine a machine from which you can buy cofee,
cigaretes, etc.
Street vendors
The market economic systems where prices, jobs, wages.
Etc. depend on what people want to buy, how
much they are willing to pay etc.
Free markete economic systems where prices, jobs, wages.
Etc. depend on what people want to buy, how
much they are willing to pay etc.
Market economy economic systems where prices, jobs, wages.
Etc. depend on what people want to buy, how
much they are willing to pay etc.
Market a place where people go
to buy or sell things, often outside
Market forces pressures used to talk about the way that a market
economy makes sellers produce what people
want to buy, at prices they are willing to pay
Market place producers and buyers in a partcular market
economy, the way they behave
Market prices prices that people are willing to pay, rather
than ones fxed by a government
Market reforms changes to an economy made by a government
so that it becomes more like a market
economy
H20 Markets and compettors
Market The market for a partcular product ist he
people/ organizatons that buy it, or might buty
it.
Market The market for a partcular product ist he
, people/ organizatons that buy it, or might buty
it.
Enters start selling there for the frst tme
Penetrates starts selling, or sells more and more, there
Abandons It stops selling there
Gets out of leaves
Withdraws from A market,
Dominates t is the most important company selling there
Corners it becomes the main company selling there
Monopolizes it is the only company selling there
Drives another company out of it makes the other company leave the market,
perhaps because it can no longer compete
Market growh an increase in the number of people who buy a
partcular product or service, or the number of
products, etc. that are sold
Market segment a group of possible customers who are similar
in their needs, age, educaton, etc.:
Market segmentaton to divide a market in groups of possible
customers who are similar in needs, age,
educaton, etc.
Market share the number of things that a company sells
compared with the number of things of the
same type that other companies sell
Market leader the company that sells most of a product or
service in a partcular market:
Compettors companies or product in the same market
Rivals companies or product in the same market
Compete trying to sell more or be more successful than
another company
Key players the most important companies in a partcular
marke
Competton all the products, business, etc. competng in a
partcular situaton, seen as a group
Intense when competton is strong
Stf
Fierce
tough
Low-key when competton isn’t strong
competton all the products, business, etc. competng in a
partcular situaton, seen as a group
H21 marketng and market orientaton
Marketng a job that involves encouraging people to buy a
product or service
Planning identfying future needs
Desighning developing and making
Pricing deciding the price for
Promotng informing customers about
Distributon making available
