SCOPE OF MANAGERIAL ECONOMICS
Managerial Economics is a new field of study. The term "scope" refers to the research field of
management economics. Economic theory is the foundation of managerial economics.
Managerial economics has a broader scope due to its empirical orientation. Managerial
economics provides strategic planning tools to management with the goal of gaining a
comprehensive understanding of how business works and what can be done to preserve
profitability in an ever-changing environment. Managerial economics refers to the areas of
economic theory and application that are directly relevant to management practise and the
decision-making process inside the organisation. Its focus does not include macroeconomic
theory or public policy economics, both of which will be of interest to the manager. While
considering the scope of managerial economics we have to understand whether it is positive
economics or normative economics.
1. Positive versus Normative Economics
The majority of managerial economists believe that managerial economics is fundamentally
normative and prescriptive. It's all about making the right selections. Because it is constantly
concerned with the achievement of objectives or the optimization of goals, managerial
economics application is inextricably linked to value or norm discussion. We care more about
what should happen in management economics than what really happens. Rather than
describing what a company is doing, we describe what it should do in order for its decision to
be valued.
I. Positive Economics
The focus of positive science is on 'what is.' According to Robbins, economics is a pure study
of what is, unconcerned with moral or ethical issues. Between the two ends, economics is
neutral. The economist has no authority to judge the wisdom or foolishness of the goals
themselves. He's only interested in the issue of resources in relation to the goals he wants to
achieve. Although the manufacture and selling of cigarettes and wine may be harmful to one's
health and hence morally repulsive, the economist has no authority to make such a judgement
because both serve human needs and entail economic activity.
II. Normative Economics
The goal of normative economics is to figure out what should be the case. As a result, it's also
known as prescriptive economics. What should be the price of a product, what salary should
be given, how should money be distributed, and so on, all fall under the scope of normative
economics?
It's worth noting that normative economics entails making value judgments. Almost all of the
world's best managerial economists believe that managerial economics is fundamentally
normative and prescriptive. It mostly pertains to what should and cannot be neutral in terms
of the ends. Because management economics is constantly concerned with the achievement
, of objectives or the optimization of goals, it is inextricably linked to the study of values or
norms.
Furthermore, in management economics, we are more concerned with what should occur than
with what really does. Rather than describing what a company is doing, we describe what it
should do in order for its decision to be effective. Managerial economists are often concerned
with the most efficient distribution of scarce resources among conflicting objectives in order
to maximise benefits while adhering to established criteria. They do not presume ceteris
paribus in order to achieve these goals, instead attempting to implement policies. One of the
most important aspects of managerial economics is that it uses factual research and logical
reasoning to try to figure out the cause and effect relationship. Managerial economics is a
broad term that encompasses a wide range of activities. The scope of managerial economics
is so wide that it embraces almost all the problems and areas of the manager and the firm.
2. Subject Matter of Marginal Economics
I. Demand Analysis and Forecasting:
A firm is an economic entity that converts inputs into outputs that are then sold on the
market. Precise demand estimation, based on an analysis of the dynamics operating on
demand for the firm's product, is a critical issue in making effective decisions at the firm
level. A large percentage of managerial decision-making is based on accurate demand
predictions. When estimating demand, the manager does not stop at assessing present
demand; he or she also forecasts future demand. This is what demand forecasting entails.
This projection can also be used by management to help them maintain or improve their
market position and increase profits. Demand analysis helps in identifying the different
factors influencing the demand for a firm’s product and so provides guidelines to manipulate
demand. The main topics covered are: Demand Determinants, Demand Distinctions and
Demand Forecasting.
II. Cost and Production Analysis:
Cost analysis is yet another function of managerial economics. In decision making, cost
estimates are very vital. The factors causing variation in costs must be acknowledged and
allowed for if management is to arrive at cost estimates which are significant for planning
purposes.
The factors that influence cost estimation, the link between cost and output, and cost and
profit forecasting are all critical to a company's success. Because all of the elements that
determine costs are not always known or controllable, there is an element of cost uncertainty.
Managerial economics addresses these parts of cost analysis as useful knowledge whose
application is critical to a company's success. In most cases, production analysis is conducted
in physical terms. In the economics of manufacturing, inputs are extremely important. The
variables of production, also known as inputs, can be integrated in a specific way to
maximise output.