I2I – FARMHOUSE MARKET
Yannick Vermij
567612 IBIS INHOLLAND
, What kind of market is it?
The name: “Farmhouse Market” stands for: a year-round, indoor farmers market
that is open 24/7 for members and opened at limited hours for the public. They
make use of a card-key system which is linked to a self-checkout booth.
A common name which refers to this method is ‘’Automated Merchandising’’
The main principles of Farmhouse Market are; “Community, fresh locally grown
products and convenience”. I believe these keywords are the once defning their
core concept best.
There is a lot of information that can be derived about a company through their
vision, name and values. Farmhouse Market wants to create a market that is
based on offering people in rural communities locally grown fresh and health
food, in the most convenient way possible. They also want to give the community
a chance to socialize at their store. The 1st floor of the store has been converted
to both a children’s play-room and meeting room for tired shoppers.
With the main focus point being that people in rural communities have limited
access to organic food.
The Farmhouse market is something that can actively replace big chain grocery
stores in small rural communities. The costumer can make use of Farmhouse
Market their 24/7 mentality, convenience through self-checkout registers or the
selection of locally sourced organic food selection.
Customers who are members of Farmhouse Market get a 5% discount on their
groceries.
Farmhouse Market has successfully tested their frst pilot in October, 2015. The
pilot was held in New Prague, Minnesota, a tight-knit rural community, hidden in
the shade of Minneapolis, that holds 7,582 inhabitants and is also the inventors
their home town. After this successful pilot they made their dream a reality,
Farmhouse Market their store can be visited on Main Street E, New Prague,
Minnesota.
Yannick Vermij
567612 IBIS INHOLLAND
, What kind of market is it?
The name: “Farmhouse Market” stands for: a year-round, indoor farmers market
that is open 24/7 for members and opened at limited hours for the public. They
make use of a card-key system which is linked to a self-checkout booth.
A common name which refers to this method is ‘’Automated Merchandising’’
The main principles of Farmhouse Market are; “Community, fresh locally grown
products and convenience”. I believe these keywords are the once defning their
core concept best.
There is a lot of information that can be derived about a company through their
vision, name and values. Farmhouse Market wants to create a market that is
based on offering people in rural communities locally grown fresh and health
food, in the most convenient way possible. They also want to give the community
a chance to socialize at their store. The 1st floor of the store has been converted
to both a children’s play-room and meeting room for tired shoppers.
With the main focus point being that people in rural communities have limited
access to organic food.
The Farmhouse market is something that can actively replace big chain grocery
stores in small rural communities. The costumer can make use of Farmhouse
Market their 24/7 mentality, convenience through self-checkout registers or the
selection of locally sourced organic food selection.
Customers who are members of Farmhouse Market get a 5% discount on their
groceries.
Farmhouse Market has successfully tested their frst pilot in October, 2015. The
pilot was held in New Prague, Minnesota, a tight-knit rural community, hidden in
the shade of Minneapolis, that holds 7,582 inhabitants and is also the inventors
their home town. After this successful pilot they made their dream a reality,
Farmhouse Market their store can be visited on Main Street E, New Prague,
Minnesota.
