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This PSI report will help you understand what is needed to pass the PSI course. In this report you will find a completed case that can help you give structure to your report.

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Product Service Innovation Report




Student Name & Number:

Keisha Charles 56276

Joan Lucky 550543

Yannick Vermij 567612,

Dina Mousa 549020

Adam Ahmed 567992

Date: Sunday 2 October 16

Assessment Code: 4214BI145Z

Lecturers: Tielman, John;Martinovic, Ina

, Table of Contents
TOPIC PAGE #
ABSTRACT 3


SECTION 1

THE ASSIGNMENT 4

THE PROBLEM
THE BUSINESS

THE MARKET



SECTION 2

THE CLIENT BRIEFT 7
INNOVATION CHARACTERISTICS
INNOVATION PROTOTYPE

JUSTIFICATION FOR INNOVATION



SECTION 3

CUSTOMER PERSONA 11
THE CUSTOMER JOURNEY

CUSTOMER VALUE ANALYSIS



SECTION 4
DIFUSSING IN THE MARKET 13

STAKEHOLDERS ANAYLSIS

VALUE FOR KEY PARTNERS

DIFFUSSING WITHIN THE BUSINESS

IMPLEMENTATION TIMELINE
THE BUSINESS MODEL



CONCLUSION 21

REFERENCES 22
APPENDIX 23



2

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Uploaded on
May 31, 2018
Number of pages
28
Written in
2015/2016
Type
CASE
Professor(s)
Unknown
Grade
Unknown

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