1
Programme MSc Management
MSc Management with Data Analyst
Module name Business Project
Student Reference Number (SRN) BP0266936
Report/Assignment Title Boohoo Fashion Brand Consultancy Report
Date of Submission 21/sept/2023
(Please attach the confirmation of any
extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP School of Business and Technology.
The word count, excluding contents table, bibliography and appendices, is __5056_
words. Student Reference Number: Date:
By submitting this coursework you agree to all rules and regulations of BPP regarding assessments
and awards for programmes. Please note, submission is your declaration you are fit to sit.
BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.
BPP School of Business and Technology
Table of Contents
EXECUTIVE SUMMARY............................................................................................................. 2
, 2
INTRODUCTION......................................................................................................................... 4
The Consultancy Report's Context:.........................................................................................4
Current Boohoo Issues:........................................................................................................... 4
CHALLENGES AND ISSUES......................................................................................................5
A Competitive Environment and Fierce Rivalry.......................................................................5
Operational Difficulties and Supply Chain Disruptions.............................................................5
Sustainability Issues and Examined Labour Practises.............................................................6
Overcoming Obstacles and Seizing Chances..........................................................................6
REPORT'S OBJECTIVE..............................................................................................................7
IMPACT OF RESEARCH ON STAKEHOLDERS........................................................................8
Internal Stakeholders.............................................................................................................. 8
External Stakeholders.............................................................................................................9
EVALUATING AND ANALYSING SECONDARY DATA............................................................11
Critical Evaluation of the Issues Found.................................................................................11
RECOMMENDATIONS.............................................................................................................. 18
Apply Circular Fashion concepts:..........................................................................................18
Diversify Your Supplier Base and Make Strategic Investments in Near-Shoring and
Onshoring:............................................................................................................................. 18
Robust Labour Standards and Comprehensive Audits of Foreign manufacturers:................19
Improve E-Commerce Infrastructure and Utilise Social Media Channels:..............................19
Engage Stakeholders Proactively and Show Your Commitment to Responsible Practises:. .19
CONCLUSION........................................................................................................................... 20
Adopt Sustainable Behaviours:.............................................................................................20
Boost Supply Chain Resilience:............................................................................................20
Prioritise Ethical Labour Practises:........................................................................................21
Invest in Digital Transformation:............................................................................................21
Boost Stakeholder Involvement:............................................................................................21
REFERENCES.......................................................................................................................... 22
EXECUTIVE SUMMARY
As a major participant in the online fashion market, Boohoo finds itself in a precarious situation
where it must respond strategically and thoroughly to a variety of problems. A careful
assessment is required due to the growing rivalry from rivals in the market like ASOS and
Missguided, as well as supply chain problems and complaints of the company's labour and
environmental policies. Boohoo confronts a lot of competition in the digital fashion space, which
highlights its problems. Profitability and market share are under threat from strong competitors.
The company's operational issues are exacerbated by supply chain interruptions, as demonstrated
, 3
by shortages, delays, and increased operational expenses. Boohoo has also been under fire for its
labour laws and environmental policies, which has damaged the company's reputation and
increased regulatory scrutiny.
This report's main goal is to offer Boohoo a road map for overcoming these obstacles and seizing
development prospects. This thorough evaluation seeks to pinpoint important problems, examine
how they affect stakeholders, and offer doable solutions that complement Boohoo's dedication to
sustainability, moral business conduct, and stakeholder happiness.
The concerns that have been discovered have a wide-ranging and deep effect on stakeholders.
Customers may expect better product availability, higher quality, and a dedication to
sustainability from the suggested adjustments. Decreased risks, enhanced credibility, and
heightened trust in Boohoo's future trajectory would be advantageous for investors, who are
pivotal to the company's financial well-being. Regarding the workforce, the suggested
modifications provide the possibility of improved working environments, increased motivation,
and possible increases in output. Suppliers, who play a crucial role in the supply chain, should
anticipate more sustainable business practises and better collaborations.
The findings of the critical evaluation point to five crucial areas where Boohoo has to take
strategic action. First, in order to lessen the company's negative effects on the environment and
improve its standing, it is advised that it embrace circular fashion concepts and transition to
sustainable practises. Second, in order to reduce interruptions and guarantee product availability,
supply chain resilience must be increased through diversity, near-shoring/onshoring, and real-
time tracking technologies. Thirdly, in order to resolve issues and maintain a responsible
business model, it is critical to prioritise ethical labour practises through extensive audits,
adherence to strict labour standards, and cooperation with stakeholders. Fourthly, to adapt to
changing customer tastes and stay on top of market trends, businesses must engage in digital
transformation, which includes improving their e-commerce platform and using social commerce
platforms.Rebuilding credibility and trust with stakeholders requires active participation that is
characterised by open communication and a dedication to ethical behaviour.
Programme MSc Management
MSc Management with Data Analyst
Module name Business Project
Student Reference Number (SRN) BP0266936
Report/Assignment Title Boohoo Fashion Brand Consultancy Report
Date of Submission 21/sept/2023
(Please attach the confirmation of any
extension received)
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP School of Business and Technology.
The word count, excluding contents table, bibliography and appendices, is __5056_
words. Student Reference Number: Date:
By submitting this coursework you agree to all rules and regulations of BPP regarding assessments
and awards for programmes. Please note, submission is your declaration you are fit to sit.
BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.
BPP School of Business and Technology
Table of Contents
EXECUTIVE SUMMARY............................................................................................................. 2
, 2
INTRODUCTION......................................................................................................................... 4
The Consultancy Report's Context:.........................................................................................4
Current Boohoo Issues:........................................................................................................... 4
CHALLENGES AND ISSUES......................................................................................................5
A Competitive Environment and Fierce Rivalry.......................................................................5
Operational Difficulties and Supply Chain Disruptions.............................................................5
Sustainability Issues and Examined Labour Practises.............................................................6
Overcoming Obstacles and Seizing Chances..........................................................................6
REPORT'S OBJECTIVE..............................................................................................................7
IMPACT OF RESEARCH ON STAKEHOLDERS........................................................................8
Internal Stakeholders.............................................................................................................. 8
External Stakeholders.............................................................................................................9
EVALUATING AND ANALYSING SECONDARY DATA............................................................11
Critical Evaluation of the Issues Found.................................................................................11
RECOMMENDATIONS.............................................................................................................. 18
Apply Circular Fashion concepts:..........................................................................................18
Diversify Your Supplier Base and Make Strategic Investments in Near-Shoring and
Onshoring:............................................................................................................................. 18
Robust Labour Standards and Comprehensive Audits of Foreign manufacturers:................19
Improve E-Commerce Infrastructure and Utilise Social Media Channels:..............................19
Engage Stakeholders Proactively and Show Your Commitment to Responsible Practises:. .19
CONCLUSION........................................................................................................................... 20
Adopt Sustainable Behaviours:.............................................................................................20
Boost Supply Chain Resilience:............................................................................................20
Prioritise Ethical Labour Practises:........................................................................................21
Invest in Digital Transformation:............................................................................................21
Boost Stakeholder Involvement:............................................................................................21
REFERENCES.......................................................................................................................... 22
EXECUTIVE SUMMARY
As a major participant in the online fashion market, Boohoo finds itself in a precarious situation
where it must respond strategically and thoroughly to a variety of problems. A careful
assessment is required due to the growing rivalry from rivals in the market like ASOS and
Missguided, as well as supply chain problems and complaints of the company's labour and
environmental policies. Boohoo confronts a lot of competition in the digital fashion space, which
highlights its problems. Profitability and market share are under threat from strong competitors.
The company's operational issues are exacerbated by supply chain interruptions, as demonstrated
, 3
by shortages, delays, and increased operational expenses. Boohoo has also been under fire for its
labour laws and environmental policies, which has damaged the company's reputation and
increased regulatory scrutiny.
This report's main goal is to offer Boohoo a road map for overcoming these obstacles and seizing
development prospects. This thorough evaluation seeks to pinpoint important problems, examine
how they affect stakeholders, and offer doable solutions that complement Boohoo's dedication to
sustainability, moral business conduct, and stakeholder happiness.
The concerns that have been discovered have a wide-ranging and deep effect on stakeholders.
Customers may expect better product availability, higher quality, and a dedication to
sustainability from the suggested adjustments. Decreased risks, enhanced credibility, and
heightened trust in Boohoo's future trajectory would be advantageous for investors, who are
pivotal to the company's financial well-being. Regarding the workforce, the suggested
modifications provide the possibility of improved working environments, increased motivation,
and possible increases in output. Suppliers, who play a crucial role in the supply chain, should
anticipate more sustainable business practises and better collaborations.
The findings of the critical evaluation point to five crucial areas where Boohoo has to take
strategic action. First, in order to lessen the company's negative effects on the environment and
improve its standing, it is advised that it embrace circular fashion concepts and transition to
sustainable practises. Second, in order to reduce interruptions and guarantee product availability,
supply chain resilience must be increased through diversity, near-shoring/onshoring, and real-
time tracking technologies. Thirdly, in order to resolve issues and maintain a responsible
business model, it is critical to prioritise ethical labour practises through extensive audits,
adherence to strict labour standards, and cooperation with stakeholders. Fourthly, to adapt to
changing customer tastes and stay on top of market trends, businesses must engage in digital
transformation, which includes improving their e-commerce platform and using social commerce
platforms.Rebuilding credibility and trust with stakeholders requires active participation that is
characterised by open communication and a dedication to ethical behaviour.
