Branche oriëntatie
Soort document : Branche oriëntatie verslag
Datum van publicatie : 15-01-2024
Naam : ------
Studentnummer : ----
Opleiding : Associate degree Ondernemerschap & Retail Management
Onderwijsinstelling : Hogeschool Saxion
1
,Inhoudsopgave
Inleiding .................................................................................................................................................... 4
Branche 1: Elektronicawinkels .................................................................................................................... 5
Financieel .................................................................................................................................................. 5
Omzet ...................................................................................................................................................................5
Omzet fysiek & Online ..........................................................................................................................................6
Explotatiebeeld in %.............................................................................................................................................6
Omzetkengetallen ................................................................................................................................................6
Ondernemingen & winkelstructuur .....................................................................................................................7
Bestedingen online & offline ................................................................................................................................7
Trends & Evolutie van de branche............................................................................................................... 8
Retailmedia ..........................................................................................................................................................8
Hybride winkelervaringen; ...................................................................................................................................8
Omnichannel; .......................................................................................................................................................8
Actuele branche trends en ontwikkelingen..........................................................................................................8
Duurzaamheid /circulaire economie/ SDG’s. .......................................................................................................8
Arbeidsmarkt ............................................................................................................................................. 9
Beschrijving van de retailer ...................................................................................................................... 10
Retailshifts .........................................................................................................................................................10
Doelgroep...........................................................................................................................................................10
Assortiment ........................................................................................................................................................10
Communicatie, promotie & verkoopkanalen. ....................................................................................................11
Huisstijl & webshop............................................................................................................................................12
Sustainable Development Goals ........................................................................................................................12
Beschrijving van de markt..................................................................................................................................13
Concurentie ........................................................................................................................................................13
Branche 2: Sport- & Kampeerzaken........................................................................................................... 14
Financieel ................................................................................................................................................ 14
Omzet .................................................................................................................................................................14
Omzet fysiek & Online ........................................................................................................................................15
Explotatiebeeld in %...........................................................................................................................................15
Omzetkengetallen ..............................................................................................................................................15
Ondernemingen & winkelstructuur ...................................................................................................................16
2
, Bestedingen online & offline ..............................................................................................................................16
Trends & Evolutie van de branche............................................................................................................. 17
Retailmedia ........................................................................................................................................................17
Hybride winkelervaringen; .................................................................................................................................17
Omnichannel; .....................................................................................................................................................17
Actuele branche trends en ontwikkelingen........................................................................................................17
Duurzaamheid /circulaire economie/ SDG’s. .....................................................................................................17
Arbeidsmarkt ........................................................................................................................................... 18
Beschrijving van de retailer ...................................................................................................................... 19
Retailshifts .........................................................................................................................................................19
Doelgroep...........................................................................................................................................................19
Assortiment ........................................................................................................................................................19
Communicatie, promotie & verkoopkanalen. ....................................................................................................20
Huisstijl & webshop............................................................................................................................................21
Sustainable Development Goals ........................................................................................................................22
Beschrijving van de markt..................................................................................................................................22
Concurentie ........................................................................................................................................................22
Conclusie ................................................................................................................................................. 23
Bibliografie .............................................................................................................................................. 24
3
Soort document : Branche oriëntatie verslag
Datum van publicatie : 15-01-2024
Naam : ------
Studentnummer : ----
Opleiding : Associate degree Ondernemerschap & Retail Management
Onderwijsinstelling : Hogeschool Saxion
1
,Inhoudsopgave
Inleiding .................................................................................................................................................... 4
Branche 1: Elektronicawinkels .................................................................................................................... 5
Financieel .................................................................................................................................................. 5
Omzet ...................................................................................................................................................................5
Omzet fysiek & Online ..........................................................................................................................................6
Explotatiebeeld in %.............................................................................................................................................6
Omzetkengetallen ................................................................................................................................................6
Ondernemingen & winkelstructuur .....................................................................................................................7
Bestedingen online & offline ................................................................................................................................7
Trends & Evolutie van de branche............................................................................................................... 8
Retailmedia ..........................................................................................................................................................8
Hybride winkelervaringen; ...................................................................................................................................8
Omnichannel; .......................................................................................................................................................8
Actuele branche trends en ontwikkelingen..........................................................................................................8
Duurzaamheid /circulaire economie/ SDG’s. .......................................................................................................8
Arbeidsmarkt ............................................................................................................................................. 9
Beschrijving van de retailer ...................................................................................................................... 10
Retailshifts .........................................................................................................................................................10
Doelgroep...........................................................................................................................................................10
Assortiment ........................................................................................................................................................10
Communicatie, promotie & verkoopkanalen. ....................................................................................................11
Huisstijl & webshop............................................................................................................................................12
Sustainable Development Goals ........................................................................................................................12
Beschrijving van de markt..................................................................................................................................13
Concurentie ........................................................................................................................................................13
Branche 2: Sport- & Kampeerzaken........................................................................................................... 14
Financieel ................................................................................................................................................ 14
Omzet .................................................................................................................................................................14
Omzet fysiek & Online ........................................................................................................................................15
Explotatiebeeld in %...........................................................................................................................................15
Omzetkengetallen ..............................................................................................................................................15
Ondernemingen & winkelstructuur ...................................................................................................................16
2
, Bestedingen online & offline ..............................................................................................................................16
Trends & Evolutie van de branche............................................................................................................. 17
Retailmedia ........................................................................................................................................................17
Hybride winkelervaringen; .................................................................................................................................17
Omnichannel; .....................................................................................................................................................17
Actuele branche trends en ontwikkelingen........................................................................................................17
Duurzaamheid /circulaire economie/ SDG’s. .....................................................................................................17
Arbeidsmarkt ........................................................................................................................................... 18
Beschrijving van de retailer ...................................................................................................................... 19
Retailshifts .........................................................................................................................................................19
Doelgroep...........................................................................................................................................................19
Assortiment ........................................................................................................................................................19
Communicatie, promotie & verkoopkanalen. ....................................................................................................20
Huisstijl & webshop............................................................................................................................................21
Sustainable Development Goals ........................................................................................................................22
Beschrijving van de markt..................................................................................................................................22
Concurentie ........................................................................................................................................................22
Conclusie ................................................................................................................................................. 23
Bibliografie .............................................................................................................................................. 24
3
