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Profit and Profit Planning and Forecasting

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This document includes: Profit, Types & Nature Theories of Profit, Profit Policy Input-output analysis Profit Planning and Forecasting, Steps in Profit Planning, PROFIT POLICY AND FORECASTING Profit Forecast, Approaches to Profit Forecasting

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Profit

Profit is the financial benefit obtained when income generated from a commercial activity
exceeds the expenses, costs, and taxes incurred in carrying out that activity. Profits are
returned to business owners, who can choose to take the money or put it back into the
company. Entire revenue is subtracted from total expenses to arrive at profit.

What Does Profit Tell You?
Profit is the money a company makes after all expenses are deducted. The basic purpose of
every business, whether it's a lemonade stand or a publicly traded multinational corporation,
is to make money; thus, business performance is measured in terms of profitability in
numerous forms. Some analysts are more concerned with top-line profitability, while others
are more concerned with profitability before taxes and other costs. Others are only interested
with profit once all expenses have been deducted.

The three major types of profit are gross profit, operating profit, and net profit--all of which
can be found on the income statement. Each profit type gives analysts more information
about a company's performance, especially when it's compared to other competitors and time
periods.

Gross, Operating, and Net Profit:
Gross profit is the first level of profitability, which is defined as sales minus the cost of
products sold. The income statement's first line item is sales, and the cost of goods sold
(COGS) is usually stated directly below it. For example, if Company A sells $100,000 worth
of goods and has a COGS of $60,000, the gross profit is $40,000, or $100,000 less $60,000.
To calculate the gross profit margin, divide gross profit by sales, which is 40%, or $40,000
divided by $100,000.

Gross Profit = Total Sales – COGs

Operating profit is the second degree of profitability, which is computed by subtracting
operating expenses from gross profit. After direct expenses, gross profit is calculated, and
after operating expenses, operating profit is calculated. Selling, general, and administrative
costs are examples of these (SG&A). If Company A's running expenses are $20,000, the
operational profit is $40,000 minus $20,000, or $20,000 total. The operational profit margin,
which is 20%, is calculated by dividing operating profit by sales.

Operating Profit = Gross Profit − Operating Expenses

Operating Profit Margin = Operating Profit / Total Sales

The third level of profitably is net profit, which is the income left over after all expenses,
including taxes and interest, have been paid. If interest is $5,000 and taxes are another
$5,000, net profit is calculated by deducting both of these from operating profit. In

,the example of Company A, the answer is $20,000 minus $10,000, which equals $10,000.
Divide net profit by sales for the net profit margin, which is 10%.

Net Profit = Operating Profit − Taxes & Interest



Types of Profit

Profit is the life blood of every business. The survival of any firm or organization depends on
the amount of profit. So, profit is generally classified under the following heads:

1. Gross Profit

Gross profit, often known as gross profit, is the residual money that an entrepreneur receives
after subtracting total explicit costs from total revenue or total sales proceeds. Explicit cost
refers to the apparent cost of manufacturing, which includes the cost of raw materials, wages,
salaries, and electricity, among other things. It's the gap between total income and total
explicit cost, in other words. However, gross profit is defined as the difference between total
revenue and direct costs in financial accounting.

Gross Profit =Total revenue - Total cost

Or

Gross Profit = Total revenue - Total Direct Cost

2. Net Profit \ Economic Profit

It is the monetary compensation given to an entrepreneur for taking a risk in the
production process, bearing uncertainty, and coming up with innovative ideas. In other
words, the residual income that the entrepreneur receives after subtracting explicit and
implicit costs from overall revenue. Implicit cost is also known as the "invisible cost of
production," and it includes costs such as advertising, transportation, and so on.

Net Profit = Total Revenue - Explicit Cost - Implicit cost

In terms of accounting sense, when we deduct Direct and Indirect Cost from Total Revenue,
we arrive at Net Profit. Symbolically

Net Profit = Total Revenue - Direct cost - Indirect Cost

3. Normal Profit

Alfred Marshal was the one who proposed this idea. It comprises the representative firm's
production costs. According to this theory, the company can only recover costs. In other
words, the company can recoup variable costs but not fixed costs. As a result, it is considered

, to be in a normal profit scenario or a condition where there is no profit and no loss. It is the
very minimum that an entrepreneur needs to stay afloat in the market.

4. Super Normal Profit

Super normal profit refers to any income that accrues over and above normal profit. When an
entrepreneur succeeds in keeping total cost below total income, he benefits. To put it another
way, when average revenue exceeds average cost, the company makes a supernormal or
abnormal profit. In the long run, however, it will only make a typical profit if there is
monopolistic or imperfect competition. However, in a monopoly market, the firm may make
supernormal or abnormal profits over time. It is the amount that motivates the company to
expand.



Nature of Profit

To understand the theory of the firm, it is essential to know the nature of profits.

How do profits arise, what determines the volume of profits or stream of expected future
profits are important issues that require explanation in this regard.

Profits or expected profit stream from a productive activity or an investment play a vital role
in decision making by managers.

As a result, it's important to first define the distinction between business profits and economic
profits. Business profits are an accounting concept that represents the remaining sales
revenue to the firm's owners after all other elements or resources have been paid for.

Wages to hired labour, interest on borrowed capital, rent on land and factory buildings, and
spending on raw materials used by the enterprise are all examples of payments to hired
factors. Explicit costs are the costs incurred by businesses in hiring or purchasing these
elements or resources. The term "business profit" refers to a company's sales income minus
its explicit costs. Thus,

Business profits = Total sales revenue – Explicit costs

It is the concept of business profits that is generally used by the business community and
accountants.

In their calculation of economic profit, the economists deduct not only explicit costs but also
implicit costs from the sales revenue of the firm. The implicit costs refer to the opportunity
costs of the resources provided by the firm’s owners themselves including capital and
entrepreneurial ability.

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