BRAND MANAGEMENT
, LECTURER
AnhHVQ
2019-2020: MA Media & Public Relations – Newcastle University
(UK)
2018-2019: Head of HCMC Branch Office – ST Communications
2018: Project Manager – My Linh Tour 2018
2017: Brand Activation Specialist - Marketing Department of
General Motors Vietnam (GMV)
2015-2016: Artist Manager – My Linh Singer
2015: Account Executive – SQUARE Events & Activations
2013-2014: Executive Board's Assistant - Vietnam Marketing &
Communications Club (VMCC)
2012: Event Collaborator – Sinh Vien Viet Nam Newspaper
Email:
,COURSE CONTENT
1. Brands and Brand Management
2. Customer Based Brand Equity (CBBE)
3. Brand Resonance & Brand Value Chain
4. Choosing Brand Elements to Build Brand
Equity
5. Designing Brand Marketing Programs
6. Integrating Marketing Communications to
Build Brand Equity
7. Leveraging Secondary Brand
Associations to Build Brand Equity
8. Measuring Brand Performance
9. Corporate Brands & Brand Strategy
10.Growing and Sustaining Brand Equity
Guest Speaker: How to make your
audiences know, trust and love your brand
Copyright © 2020 Pearson Education Ltd. All Rights Reserved
, ASSESSMENT STRUCTURE
Mark to
Assessment Type % Deadline
Pass
Class Participation Individual Performance 10 >0
Quiz Individual test (MCQ) 5 W5 >0
Brand Analysis and Group Project
25 W7 >0
Audit (Report + Presentation)
Group Project
Brand Campaign 30 W9 >0
(Report + Presentation)
Multiple choice
Final Exam 30 Term End 4
questions (60 mins)
Min Average Mark to Pass: 5
, LECTURER
AnhHVQ
2019-2020: MA Media & Public Relations – Newcastle University
(UK)
2018-2019: Head of HCMC Branch Office – ST Communications
2018: Project Manager – My Linh Tour 2018
2017: Brand Activation Specialist - Marketing Department of
General Motors Vietnam (GMV)
2015-2016: Artist Manager – My Linh Singer
2015: Account Executive – SQUARE Events & Activations
2013-2014: Executive Board's Assistant - Vietnam Marketing &
Communications Club (VMCC)
2012: Event Collaborator – Sinh Vien Viet Nam Newspaper
Email:
,COURSE CONTENT
1. Brands and Brand Management
2. Customer Based Brand Equity (CBBE)
3. Brand Resonance & Brand Value Chain
4. Choosing Brand Elements to Build Brand
Equity
5. Designing Brand Marketing Programs
6. Integrating Marketing Communications to
Build Brand Equity
7. Leveraging Secondary Brand
Associations to Build Brand Equity
8. Measuring Brand Performance
9. Corporate Brands & Brand Strategy
10.Growing and Sustaining Brand Equity
Guest Speaker: How to make your
audiences know, trust and love your brand
Copyright © 2020 Pearson Education Ltd. All Rights Reserved
, ASSESSMENT STRUCTURE
Mark to
Assessment Type % Deadline
Pass
Class Participation Individual Performance 10 >0
Quiz Individual test (MCQ) 5 W5 >0
Brand Analysis and Group Project
25 W7 >0
Audit (Report + Presentation)
Group Project
Brand Campaign 30 W9 >0
(Report + Presentation)
Multiple choice
Final Exam 30 Term End 4
questions (60 mins)
Min Average Mark to Pass: 5
