HubSpot Marketing Certification_ For the
2022/2023 assessment exam
Why is social media an important part of inbound marketing?
social media has a one-to-one medium you can use to market in a direct human
way
When you dig deeper into the development of your buyer persona, what type of
information do you want to consider?
psychographics will provide you with valuable data that can differentiate your
marketing from your competitors — and that's how you convert leads into
customers and keep delighting your customers with your marketing.
True or false? The number of Facebook users across the world is only slightly
fewer than the number of people in India.
False: Population-wise, Facebook has surpassed even China, the country with the
largest population, with over 2 billion users.
True or false? Live streaming on Twitter is an important part of the social
network.
True: Over 350,000 hours of live video are streamed on Twitter every day.
What is a vanity metric?
A surface level metric that doesn't correlate with your business success.
Vanity metrics can be useful in certain cases, but measuring engagement or ROI is
a more solid way to prove business value.
True or false? Follower count is often considered to be a vanity metric.
True
Which KPI will executives be more responsive to?
, ROI: Senior leaders will care most about how your social media goals will help the
business make money or save money.
Why should you start planning the structure of your team by looking at business
goals?
To determine what channels and content you'll need and the staffing to make it
happen
Which of the following steps is NOT one you need to think about when planning
how to structure your social team?
gathering industry data to support your goal
True or false? You should develop your social media budget before you create
your social media plan.
Fasle
What did Simon Sinek recommend you do to get people to buy in to your
products or ideas?
Explain to customers why they need what you're selling
Social media listening can help ______.
The people in all parts of your organization do their jobs better
Before you post anything on social media, you should have a clear
understanding of your _______.
buyer persona
Which of the below statements about social listening is true?
it gives you the opportunity to measure the performance of your social media
Why would you want to identify who your brand superfans are and reward
them?
people are more likely to buy a product if their friend or someone they admire
mentions it
2022/2023 assessment exam
Why is social media an important part of inbound marketing?
social media has a one-to-one medium you can use to market in a direct human
way
When you dig deeper into the development of your buyer persona, what type of
information do you want to consider?
psychographics will provide you with valuable data that can differentiate your
marketing from your competitors — and that's how you convert leads into
customers and keep delighting your customers with your marketing.
True or false? The number of Facebook users across the world is only slightly
fewer than the number of people in India.
False: Population-wise, Facebook has surpassed even China, the country with the
largest population, with over 2 billion users.
True or false? Live streaming on Twitter is an important part of the social
network.
True: Over 350,000 hours of live video are streamed on Twitter every day.
What is a vanity metric?
A surface level metric that doesn't correlate with your business success.
Vanity metrics can be useful in certain cases, but measuring engagement or ROI is
a more solid way to prove business value.
True or false? Follower count is often considered to be a vanity metric.
True
Which KPI will executives be more responsive to?
, ROI: Senior leaders will care most about how your social media goals will help the
business make money or save money.
Why should you start planning the structure of your team by looking at business
goals?
To determine what channels and content you'll need and the staffing to make it
happen
Which of the following steps is NOT one you need to think about when planning
how to structure your social team?
gathering industry data to support your goal
True or false? You should develop your social media budget before you create
your social media plan.
Fasle
What did Simon Sinek recommend you do to get people to buy in to your
products or ideas?
Explain to customers why they need what you're selling
Social media listening can help ______.
The people in all parts of your organization do their jobs better
Before you post anything on social media, you should have a clear
understanding of your _______.
buyer persona
Which of the below statements about social listening is true?
it gives you the opportunity to measure the performance of your social media
Why would you want to identify who your brand superfans are and reward
them?
people are more likely to buy a product if their friend or someone they admire
mentions it
