Google Digital Garage Latest Answered Solution guide
The increased use of the Internet presents a lot of potential for which types of businesses?
- All businesses
- Small business owners
- International businesses
- Local businesses
All businesses
- As a business, it's best to be where the people are, and they're mostly online. This increased use of the
Internet presents potential for all business types so long as they can find where their audience sits
online.
Taking a business online can involve many different steps. When starting out, which activity could be a
part of this process?
- Sending flyers with your web address to customers
- Creating a business listing in online local directories
- Increasing print and billboard advertising
- Building a team of digital advertising experts
Creating a business listing in online local directories
- When going digital, the business's objectives, goals and audience dictate which online channels are
best suited to them. Whether that's having their own website, using social media or appearing in local
business directories.
Which of the following is the easiest way for visitors to learn about business while visiting a website?
- Getting a free 'taster' of one of your products when they sign up to receive emails
- Listening to an audio file that auto-plays whenever someone visits your site
- Browsing your product pages and reviewing the Frequently Asked Questions page
- Reading the terms and conditions for your products on your site
Browsing your product pages and reviewing the Frequently Asked Questions page
, - Well designed product pages and FAQs dedicated to business products and services are a great way for
consumers to get to know a brand.
Which tool helps you measure the success of your website?
- Keyword Planner
- Ad Gallery
- Ad Preview Tool
- Analytics
Analytics
Web analytic tools can help you measure the success of your website by analyzing visitor data.
Which of the following statements is true when it comes to taking a business online?
- Stick to what you are doing and don't make changes
- The same content works across online and offline platforms
- Use analytics to make informed decisions
- Use analytics to track your customers across the Internet
Use analytics to make informed decisions
Analytics can help a business improve its online activities. By tracking what people do on your site, you
can start to understand what's working and what's not.
Which term best describes the business activity that occurs when website visitors buy products or
services from you online?
- E-commerce
- Display advertising
- Search engine marketing
- Pay per click
E-commerce or electronic commerce is when consumers can complete a sales transaction on a website
or other platform.
Which of the following statements is true when marketing your business online?
- You need a website to show up in search results
- You'll reach a similar client base to the one you have in the real world
- You'll be seen by the same volume of customers whether you use search advertising or not
- Social media is a great way to engage your audience
Social media is a great way to engage your audience
Social media is a simple way of taking a business online, as well as building a following for a brand or
product.
The increased use of the Internet presents a lot of potential for which types of businesses?
- All businesses
- Small business owners
- International businesses
- Local businesses
All businesses
- As a business, it's best to be where the people are, and they're mostly online. This increased use of the
Internet presents potential for all business types so long as they can find where their audience sits
online.
Taking a business online can involve many different steps. When starting out, which activity could be a
part of this process?
- Sending flyers with your web address to customers
- Creating a business listing in online local directories
- Increasing print and billboard advertising
- Building a team of digital advertising experts
Creating a business listing in online local directories
- When going digital, the business's objectives, goals and audience dictate which online channels are
best suited to them. Whether that's having their own website, using social media or appearing in local
business directories.
Which of the following is the easiest way for visitors to learn about business while visiting a website?
- Getting a free 'taster' of one of your products when they sign up to receive emails
- Listening to an audio file that auto-plays whenever someone visits your site
- Browsing your product pages and reviewing the Frequently Asked Questions page
- Reading the terms and conditions for your products on your site
Browsing your product pages and reviewing the Frequently Asked Questions page
, - Well designed product pages and FAQs dedicated to business products and services are a great way for
consumers to get to know a brand.
Which tool helps you measure the success of your website?
- Keyword Planner
- Ad Gallery
- Ad Preview Tool
- Analytics
Analytics
Web analytic tools can help you measure the success of your website by analyzing visitor data.
Which of the following statements is true when it comes to taking a business online?
- Stick to what you are doing and don't make changes
- The same content works across online and offline platforms
- Use analytics to make informed decisions
- Use analytics to track your customers across the Internet
Use analytics to make informed decisions
Analytics can help a business improve its online activities. By tracking what people do on your site, you
can start to understand what's working and what's not.
Which term best describes the business activity that occurs when website visitors buy products or
services from you online?
- E-commerce
- Display advertising
- Search engine marketing
- Pay per click
E-commerce or electronic commerce is when consumers can complete a sales transaction on a website
or other platform.
Which of the following statements is true when marketing your business online?
- You need a website to show up in search results
- You'll reach a similar client base to the one you have in the real world
- You'll be seen by the same volume of customers whether you use search advertising or not
- Social media is a great way to engage your audience
Social media is a great way to engage your audience
Social media is a simple way of taking a business online, as well as building a following for a brand or
product.
