Crime - Plan a Campaign for
Change (Exam Notes)
, Contents of plan - CORRECT ANSWERS-• Aims and
objectives
• Justification of choice of campaign
• Target
audience
• Methods to be used
• Materials to be used
• Finances
• Timescales
• Resources needed
Aims - CORRECT ANSWERS-• Long term, overall goals
• May have more than one aim, but not too many
• Focus aims on one or more of the different campaigns
studied in AC2.1 and AC2.2
• TARGETED - identifying who or what needs to be changed
• FOCUSED ON IMPACT - spelling out what change your
campaign will bring about
• BREIF AND CLEARLY EXPRESSED