WORLD WIDE FUND FOR NATURE
The World Wide Fund for Nature (WWF) is an international non-governmental
organization founded in 1961 that works in the field of wilderness preservation
and the reduction of human impact on the environment. It was formerly named
the World Wildlife Fund, which remains its official name in Canada and
the United States.
WWF is the world's largest conservation organization, with 55% of funding from
individuals and bequests, 19% from government sources (such as the World
Bank, DFID, and USAID) and 8% from corporations in 2014.
WWF aims to "stop the degradation of the planet's natural environment and to
build a future in which humans live in harmony with nature." The Living Planet
Report has been published every two years by WWF since 1998; it is based on
a Living Planet Index and ecological footprint calculation. In addition, WWF has
launched several notable worldwide campaigns, including Earth Hour and Debt-
for-nature swap, and its current work is organized around these six areas: food,
climate, freshwater, wildlife, forests, and oceans.
In the 1990s, WWF revised its mission statement to :
Stop the degradation of the planet's natural environment and to build a future in
which humans live in harmony with nature,
• conserving the world's biological diversity;
• ensuring that the use of renewable natural resources is sustainable and
• promoting the reduction of pollution and wasteful consumption.
WWF publishes the Living Planet Index in collaboration with the Zoological
Society of London. Along with ecological footprint calculations, the Index is
used to produce a bi-yearly Living Planet Report giving an overview of the
impact of human activity on the world. The organization also regularly publishes
reports, fact sheets and other documents on issues related to its work, to raise
awareness and provide information to policy and decision makers
WWF works to help local communities conserve the natural resources they
depend upon; transform markets and policies toward sustainability; and protect
and restore species and their habitats.
Our work is focused around six ambitious goals:
CLIMATE -Create a climate-resilient and zero-carbon world, powered by
renewable energy.
The World Wide Fund for Nature (WWF) is an international non-governmental
organization founded in 1961 that works in the field of wilderness preservation
and the reduction of human impact on the environment. It was formerly named
the World Wildlife Fund, which remains its official name in Canada and
the United States.
WWF is the world's largest conservation organization, with 55% of funding from
individuals and bequests, 19% from government sources (such as the World
Bank, DFID, and USAID) and 8% from corporations in 2014.
WWF aims to "stop the degradation of the planet's natural environment and to
build a future in which humans live in harmony with nature." The Living Planet
Report has been published every two years by WWF since 1998; it is based on
a Living Planet Index and ecological footprint calculation. In addition, WWF has
launched several notable worldwide campaigns, including Earth Hour and Debt-
for-nature swap, and its current work is organized around these six areas: food,
climate, freshwater, wildlife, forests, and oceans.
In the 1990s, WWF revised its mission statement to :
Stop the degradation of the planet's natural environment and to build a future in
which humans live in harmony with nature,
• conserving the world's biological diversity;
• ensuring that the use of renewable natural resources is sustainable and
• promoting the reduction of pollution and wasteful consumption.
WWF publishes the Living Planet Index in collaboration with the Zoological
Society of London. Along with ecological footprint calculations, the Index is
used to produce a bi-yearly Living Planet Report giving an overview of the
impact of human activity on the world. The organization also regularly publishes
reports, fact sheets and other documents on issues related to its work, to raise
awareness and provide information to policy and decision makers
WWF works to help local communities conserve the natural resources they
depend upon; transform markets and policies toward sustainability; and protect
and restore species and their habitats.
Our work is focused around six ambitious goals:
CLIMATE -Create a climate-resilient and zero-carbon world, powered by
renewable energy.
