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Introduction to Marketing
Chapter 8: Questions
Prepared by:
Alaa Allah Mohsen
, 2
1) Which of the following is true with regard to products?
A) The quality of products is far more difficult to measure than that of
services.
B) Products do not include experiences, organizations, persons, places,
and ideas.
C) Products are not meant for sale in the market.
D) Products include services, events, persons, places, organizations,
ideas, or a mixture of these.
E) Products refer to only those activities that are essentially intangible.
Answer: D
2) are a form of product that consists of activities, benefits, or
satisfactions offered for sale that are essentially intangible and do not
result in the ownership of anything.
A) Liabilities
B) Services
C) Brands
D) Consumer products
E) Specialty products
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Answer: B
3) Marketing mix planning begins with __ .
A) building an offering that brings value to target customers
B) finding a suitable promotion strategy for the product
C) setting a reasonable price for the product
D) selecting the right channel for distribution of the product
E) calculating the total costs involved in manufacturing the product
Answer: A
4) Which of the following is true with regard to services?
A) Services refer to purely tangible products.
B) Services are a form of product that consists of activities, benefits, or
satisfactions offered for sale.
C) Services can be stored for later use.
D) Services can be easily separated from their providers.
E) Services are tangible product offerings whose quality can be easily
measured.
Answer: B
Introduction to Marketing
Chapter 8: Questions
Prepared by:
Alaa Allah Mohsen
, 2
1) Which of the following is true with regard to products?
A) The quality of products is far more difficult to measure than that of
services.
B) Products do not include experiences, organizations, persons, places,
and ideas.
C) Products are not meant for sale in the market.
D) Products include services, events, persons, places, organizations,
ideas, or a mixture of these.
E) Products refer to only those activities that are essentially intangible.
Answer: D
2) are a form of product that consists of activities, benefits, or
satisfactions offered for sale that are essentially intangible and do not
result in the ownership of anything.
A) Liabilities
B) Services
C) Brands
D) Consumer products
E) Specialty products
, 3
Answer: B
3) Marketing mix planning begins with __ .
A) building an offering that brings value to target customers
B) finding a suitable promotion strategy for the product
C) setting a reasonable price for the product
D) selecting the right channel for distribution of the product
E) calculating the total costs involved in manufacturing the product
Answer: A
4) Which of the following is true with regard to services?
A) Services refer to purely tangible products.
B) Services are a form of product that consists of activities, benefits, or
satisfactions offered for sale.
C) Services can be stored for later use.
D) Services can be easily separated from their providers.
E) Services are tangible product offerings whose quality can be easily
measured.
Answer: B
