Internationale marketingstrategie
Samenvatting in het Engels
Deze samenvatting is gemaakt voor studenten van de
HvA die de toets internationale marketingstrategie
moeten maken.
Let op: de stof is voor beide toetsen van het 4e blok
commerciële economie jaar 2.
Door deze samenvatting heb ik het vak gehaald en
daarom deel ik deze met alle herkansers/toekomstige
deelnemers. Succes met leren!
- Zakcentje HvA
,1 Oefenvragen (Gratis)
Voor de samenvatting begint heb ik eerst een paar oefenvragen gemaakt die je zullen
helpen om in de stof te komen. Vragen zoals deze kwamen voor in mijn tentamen en
kunnen ook in die van jou terecht komen. Onderaan dit hoofdstuk staan de antwoorden.
Mijn advies is om deze na het leren nogmaals te maken zodat je kunt zien of je
daadwerkelijk alle stof kent.
1. According to the Gogel and Larreche matrix, a company with strong geographical
coverage and a weak product is called an:
a. Baron
b. King
c. Commoner
d. Adventurer
2. Which of the following countries is known for having a high-context culture,
according to Hall & Hall.
a. America
b. Germany
c. China
d. France
3. What answer doesn’t belong to the 3 values of Treacy and Wiersema?
a. Product leadership
b. Operational excellence
c. Customer intimacy
d. Cost leadership
4. Duties on imported items are an example of…
a. Restrictive practices
b. Tarrif
c. Quantitative restriction
d. A combination of all.
5. The GDP is a calculation made on what factors?
a. Consumption, investments, government spending and total export.
b. Consumption, investments, government spending and net export.
c. Cumulative income, investments, government spending and net imports.
d. Cumulative income, investments, government spending and total import.
6. A market has recognized potential customers with needs, but no company that
fulfilled those needs with their product yet. This is an example of a
a. Latent market
b. Incipient market
c. Existing market
d. Needing market
ZakcentjeHvA voor Stuvia: Bevalt deze samenvatting? Beoordeel hem dan op Stuvia. Succes!
, 7. The BCG matrix claims that a company with an 12% market growth and a 0,6
relative market share is a:
a. dog
b. star
c. cash cow
d. question mark
8. Toyota has invested in foreign operations, have a central corporate facility but
give decision-making, R&D and marketing powers to each individual foreign
market. They so not consider any particular country as its home country. This
makes them…
a. International
b. Multinational
c. Transnational
d. Global
9. Small medium enterprises usually have no more than … employees.
a. 50
b. 250
c. 500
d. 1000
10. “Each country market is unique, and the marketing offer is designed to meet the
needs of the customer of each country. Manager would ensure products and
services are adapted locally. This would typically result in a multi-domestic
strategy.”
What company orientation fits this description best?
A. Polycentric
B. Ethnocentric
C. Polycentric
D. Regiocentric
1=d/2=c/3=d/4=b/5=b/6=a/7=d/8=c/9=b/10=a
Dit waren de gratis toegevoegde oefenvragen. De daadwerkelijke samenvatting zal nu
beginnen.
ZakcentjeHvA voor Stuvia: Bevalt deze samenvatting? Beoordeel hem dan op Stuvia. Succes!
,Index
1 OEFENVRAGEN 2
LESSON 1.1 OF FEEDBACK FRUITS 6
DEFINITION OF MARKETING 6
INTERNATIONAL MARKETING 6
ALL PARTS OF THE BUSINESS PLAN 6
MISSION, VISION AND ASHRIDGE 8
STAKEHOLDERS 8
MARKETING PLANNING FOR INTERNATIONAL PURPOSES 9
LEVELS OF INTERNATIONAL MARKETING 9
REASONS FOR EXPORT 10
LESSON 1.2 OF FEEDBACK FRUITS 10
ABELL- MODEL 10
GDP (GROWTH DOMESTIC PRODUCT) 11
REASONS FOR INTERNATIONAL TRADING 11
PLC 11
BARRIERS TO WORLD TRADE 11
MULTINATIONAL AGREEMENTS AND PARTNERSHIPS 12
LESSON 2.1 OF FEEDBACK FRUITS 12
THE 5 FORCES OF PORTER 12
DEFINITION OF CULTURE 13
HOFSTEDE 14
LESSON 2.2 ON FEEDBACKFRUITS 18
BCG-MATRIX 19
MABA-ANALYSIS 20
LESSON 3.1 OF FEEDBACK FRUITS 21
GOGEL AND LARRECHE 26
LESSON 4.1 OF FEEDBACK FRUITS 28
VALUE CHAIN OF PORTER 28
LESSON 4.2 OF FEEDBACK FRUITS 31
GENERIC STRATEGIES OF PORTER 31
LESSON 5.1 OF FEEDBACK FRUITS 32
INDIRECT EXPORT 33
LESSON 5.2 OF FEEDBACKFRUITS 37
THE PRODUCT LIFE CYCLE 39
ZakcentjeHvA voor Stuvia: Bevalt deze samenvatting? Beoordeel hem dan op Stuvia. Succes!
, LESSON 6.1 OF FEEDBACK FRUITS 41
EINDE 46
ZakcentjeHvA voor Stuvia: Bevalt deze samenvatting? Beoordeel hem dan op Stuvia. Succes!
Samenvatting in het Engels
Deze samenvatting is gemaakt voor studenten van de
HvA die de toets internationale marketingstrategie
moeten maken.
Let op: de stof is voor beide toetsen van het 4e blok
commerciële economie jaar 2.
Door deze samenvatting heb ik het vak gehaald en
daarom deel ik deze met alle herkansers/toekomstige
deelnemers. Succes met leren!
- Zakcentje HvA
,1 Oefenvragen (Gratis)
Voor de samenvatting begint heb ik eerst een paar oefenvragen gemaakt die je zullen
helpen om in de stof te komen. Vragen zoals deze kwamen voor in mijn tentamen en
kunnen ook in die van jou terecht komen. Onderaan dit hoofdstuk staan de antwoorden.
Mijn advies is om deze na het leren nogmaals te maken zodat je kunt zien of je
daadwerkelijk alle stof kent.
1. According to the Gogel and Larreche matrix, a company with strong geographical
coverage and a weak product is called an:
a. Baron
b. King
c. Commoner
d. Adventurer
2. Which of the following countries is known for having a high-context culture,
according to Hall & Hall.
a. America
b. Germany
c. China
d. France
3. What answer doesn’t belong to the 3 values of Treacy and Wiersema?
a. Product leadership
b. Operational excellence
c. Customer intimacy
d. Cost leadership
4. Duties on imported items are an example of…
a. Restrictive practices
b. Tarrif
c. Quantitative restriction
d. A combination of all.
5. The GDP is a calculation made on what factors?
a. Consumption, investments, government spending and total export.
b. Consumption, investments, government spending and net export.
c. Cumulative income, investments, government spending and net imports.
d. Cumulative income, investments, government spending and total import.
6. A market has recognized potential customers with needs, but no company that
fulfilled those needs with their product yet. This is an example of a
a. Latent market
b. Incipient market
c. Existing market
d. Needing market
ZakcentjeHvA voor Stuvia: Bevalt deze samenvatting? Beoordeel hem dan op Stuvia. Succes!
, 7. The BCG matrix claims that a company with an 12% market growth and a 0,6
relative market share is a:
a. dog
b. star
c. cash cow
d. question mark
8. Toyota has invested in foreign operations, have a central corporate facility but
give decision-making, R&D and marketing powers to each individual foreign
market. They so not consider any particular country as its home country. This
makes them…
a. International
b. Multinational
c. Transnational
d. Global
9. Small medium enterprises usually have no more than … employees.
a. 50
b. 250
c. 500
d. 1000
10. “Each country market is unique, and the marketing offer is designed to meet the
needs of the customer of each country. Manager would ensure products and
services are adapted locally. This would typically result in a multi-domestic
strategy.”
What company orientation fits this description best?
A. Polycentric
B. Ethnocentric
C. Polycentric
D. Regiocentric
1=d/2=c/3=d/4=b/5=b/6=a/7=d/8=c/9=b/10=a
Dit waren de gratis toegevoegde oefenvragen. De daadwerkelijke samenvatting zal nu
beginnen.
ZakcentjeHvA voor Stuvia: Bevalt deze samenvatting? Beoordeel hem dan op Stuvia. Succes!
,Index
1 OEFENVRAGEN 2
LESSON 1.1 OF FEEDBACK FRUITS 6
DEFINITION OF MARKETING 6
INTERNATIONAL MARKETING 6
ALL PARTS OF THE BUSINESS PLAN 6
MISSION, VISION AND ASHRIDGE 8
STAKEHOLDERS 8
MARKETING PLANNING FOR INTERNATIONAL PURPOSES 9
LEVELS OF INTERNATIONAL MARKETING 9
REASONS FOR EXPORT 10
LESSON 1.2 OF FEEDBACK FRUITS 10
ABELL- MODEL 10
GDP (GROWTH DOMESTIC PRODUCT) 11
REASONS FOR INTERNATIONAL TRADING 11
PLC 11
BARRIERS TO WORLD TRADE 11
MULTINATIONAL AGREEMENTS AND PARTNERSHIPS 12
LESSON 2.1 OF FEEDBACK FRUITS 12
THE 5 FORCES OF PORTER 12
DEFINITION OF CULTURE 13
HOFSTEDE 14
LESSON 2.2 ON FEEDBACKFRUITS 18
BCG-MATRIX 19
MABA-ANALYSIS 20
LESSON 3.1 OF FEEDBACK FRUITS 21
GOGEL AND LARRECHE 26
LESSON 4.1 OF FEEDBACK FRUITS 28
VALUE CHAIN OF PORTER 28
LESSON 4.2 OF FEEDBACK FRUITS 31
GENERIC STRATEGIES OF PORTER 31
LESSON 5.1 OF FEEDBACK FRUITS 32
INDIRECT EXPORT 33
LESSON 5.2 OF FEEDBACKFRUITS 37
THE PRODUCT LIFE CYCLE 39
ZakcentjeHvA voor Stuvia: Bevalt deze samenvatting? Beoordeel hem dan op Stuvia. Succes!
, LESSON 6.1 OF FEEDBACK FRUITS 41
EINDE 46
ZakcentjeHvA voor Stuvia: Bevalt deze samenvatting? Beoordeel hem dan op Stuvia. Succes!
