UNIT 3 Introducton to Marketng
04-07-2017
nuwaira agyiri-498833
MUMBCIJ58B
MICHIEL PLUIM
,TABLE OF CONTENTS
P1- PAGE 2
P2- PAGE 6
P3-PAGE 7
P4-PAGE 9
P6-PAGE 13
APA REFERENCE- PAGE 15
Page | 1
, P1: DESCRIBE HOW MARKETING TECHNIQUES ARE
USED TO MARKET PRODUCTS IN TWO
ORGANISATIONS
1.DESCRIBE WHAT YOUR CHOSEN SECOND
ORGANISATION IS, AND WHICH OF THEIR PRODUCTS YOU
ARE GOING TO USE.
The second company that I am going to use for this
unit is Chanel. Chanel is a French Cosmetcs and
Perfumery company, they started with a litle women fragrance called Chanel No5. This
started in 1921 when Gabrielle Coco Chanel was already very fascinated in the Paris Fashion
world and with the help of the French-Russian chemist and
perfumer Ernest Beaux. The name for Chanel’s frst fragrance
came from her supersttous believe in the virtues of number
fve. It was the frst tme that a fashion house had created a
perfume which became a great sensaton in a short amount of
tme, at the same tme Chanel started to expand and went
global launching a cosmetc line in 1924 and a range of skin
care products is 1929. [ CITATION Ann12 \l 1043 ]
The products that am going to use is the perfume line Chanel
No5. Chanel No5 is a perfume fragrance which was released on may the 5th. The perfume is
contained in a transparent perfume botle, the color of the perfume is transparent or yellow,
like whiskey. Some of the perfumes had a square form like a whiskey botle, this is because of
Arthur boy Capel which was Chanel’s lover.
[ CITATION Maz10 \l 1043 ]
Page | 2
04-07-2017
nuwaira agyiri-498833
MUMBCIJ58B
MICHIEL PLUIM
,TABLE OF CONTENTS
P1- PAGE 2
P2- PAGE 6
P3-PAGE 7
P4-PAGE 9
P6-PAGE 13
APA REFERENCE- PAGE 15
Page | 1
, P1: DESCRIBE HOW MARKETING TECHNIQUES ARE
USED TO MARKET PRODUCTS IN TWO
ORGANISATIONS
1.DESCRIBE WHAT YOUR CHOSEN SECOND
ORGANISATION IS, AND WHICH OF THEIR PRODUCTS YOU
ARE GOING TO USE.
The second company that I am going to use for this
unit is Chanel. Chanel is a French Cosmetcs and
Perfumery company, they started with a litle women fragrance called Chanel No5. This
started in 1921 when Gabrielle Coco Chanel was already very fascinated in the Paris Fashion
world and with the help of the French-Russian chemist and
perfumer Ernest Beaux. The name for Chanel’s frst fragrance
came from her supersttous believe in the virtues of number
fve. It was the frst tme that a fashion house had created a
perfume which became a great sensaton in a short amount of
tme, at the same tme Chanel started to expand and went
global launching a cosmetc line in 1924 and a range of skin
care products is 1929. [ CITATION Ann12 \l 1043 ]
The products that am going to use is the perfume line Chanel
No5. Chanel No5 is a perfume fragrance which was released on may the 5th. The perfume is
contained in a transparent perfume botle, the color of the perfume is transparent or yellow,
like whiskey. Some of the perfumes had a square form like a whiskey botle, this is because of
Arthur boy Capel which was Chanel’s lover.
[ CITATION Maz10 \l 1043 ]
Page | 2
