1.2. INNOVATION PROCESS
A. ldea Generation
SOURCES OF IDEAS: Ideas can come from a variety of sources, including
customer feedback, market research, brainstorming sessions, and
industry trends.
IDEA SCREENING AND SEALECTION: Ideas are evaluated based on their
feasibility, potential impact, and alignment with organizational goals and
objectives.
CONCEPT DEVELOPMENT: ldeas are further developed into concepts
that can be tested and refined.
B. Product/Service Development
PROTOTYPING AND TESTING: Concepts are translated into physical or
digital prototypes that can be tested and refined based on feedback
from stakeholders.
, REFINEMENT AND ITERATION: Prototypes are refined and improved
through a cyclical process of testing, feedback, and iteration.
INTELLECTUAL PROPERTY PROTECTION: Intellectual property rights
such as patents, trademarks, and copyrights are secured to protect the
innovation from being copied by competitors.
C. Commercialization
MARKET LAUNCH: The innovation is launched in the market and
promoted to customers and stakeholders.
SCAUNG AND DISTRIBUTION: The innovation is scaled up to reach a
wider audience and distributed through various channels.
CONTINUOUS IMPROVEMENT AND INNOVATION: The innovation is
continuously improved and updated to meet changing customer needs
and preferences.
1.2. ENTREPRENURIAL PROCESS
A. ldea Generation
SOURCES OF IDEAS: Ideas can come from a variety of sources, including
customer feedback, market research, brainstorming sessions, and
industry trends.
IDEA SCREENING AND SEALECTION: Ideas are evaluated based on their
feasibility, potential impact, and alignment with organizational goals and
objectives.
CONCEPT DEVELOPMENT: ldeas are further developed into concepts
that can be tested and refined.
B. Product/Service Development
PROTOTYPING AND TESTING: Concepts are translated into physical or
digital prototypes that can be tested and refined based on feedback
from stakeholders.
, REFINEMENT AND ITERATION: Prototypes are refined and improved
through a cyclical process of testing, feedback, and iteration.
INTELLECTUAL PROPERTY PROTECTION: Intellectual property rights
such as patents, trademarks, and copyrights are secured to protect the
innovation from being copied by competitors.
C. Commercialization
MARKET LAUNCH: The innovation is launched in the market and
promoted to customers and stakeholders.
SCAUNG AND DISTRIBUTION: The innovation is scaled up to reach a
wider audience and distributed through various channels.
CONTINUOUS IMPROVEMENT AND INNOVATION: The innovation is
continuously improved and updated to meet changing customer needs
and preferences.
1.2. ENTREPRENURIAL PROCESS
