UNIT 12 INTERNET
MARKETING IN BUSINESS
Nuwaira Agyiri - 498833
In this unit I will explain the importance of online and offline
marketing, what they can provide to each other but also what the
challenges and opportunities are using these forms of marketing. I
will also include the efficiency effectiveness and successfulness of
internet marketing. All these subjects are supported with examples,
pictures and sources.
20 FEBRAURY 2017
J58B
Olaf van Ginkel
,CONTENT
P1- PAGE 2
P2- PAGE 3
P3- PAGE 7
M1-PAGE 1O
P4- PAGE 36
P5-PAGE 38
P6- PAGE 40
M2- PAGE 41
D1- PAGE 46
SOURCES- PAGE 49
1
,2
,P1 Make a promotional leaflet for your potential customers in which you describe the following
elements.What is Internet marketing? 2. How does Internet marketing influence the 7 Ps? Give a
short description of changes for each of the 7 Ps.
3
, P2 to enhance your promotional material you make a small brochure based upon 3
websites of businesses that have successfully made the transition to Internet marketing. As
you may have clients from all sectors of the business world you will use 3 websites from
various lines of business. Include screenshots of the various pages of each of the 3 websites
to identify and point out the following elements on these websites.
For http://www.amazon.co.uk describe how they:
1. Advertise last minute offers
Amazon inform the customers about their last minute offers, on the main Page of their website. It is
illustrated in a slide show with all the offers they provide, all of the offers are with big headlines and
noticeable pictures with the offering price.
2. Build a relationship with their customers
Amazon let you see how they want to build a relationship with their customers, by
informing the customers how to create an account on the website, they also let the
customer make a wish list for products they really want to purchase on a later base. They
also let their customers see how to do business with Amazon, this information is for
businesses who want to cooperate with amazon which is listed by (make money with us)
Amazon also let the customers see what the solution are for their problem which are listed
by (let us help you). Amazon also inform the customers of the ways they can pay for their
purchase which is listed by (Amazon payment methods). At last they give the customers a
little background information about the company which is listed by (get to know us)
4
, 3. Increase information and product impact.
Amazon increase information and product impact by showing the customers that they sell fashion
items after clicking on the headline. The customers can see what is on sale and what kind of
categories Amazon has, based on gender and fashion parts such as clothing, shoes and accessories.
When customers click on one of the fashion topics such as shoes they can see what kind of shoes
Amazon has from different brands and prices. Amazon increase that information further when the
customer picked one product, Amazon then inform the customers about the size, color and material
of the product.
For www.bbc.co.uk/news describe how they:
1. Emphasize last minute news
BBC emphasis last minute news by dividing the most and least accurate news. The do
that by the size of the photo. You can see that the biggest photo is about the white house
defending deadly Yemen raid which is the most accurate news. The rest of the pictures
underneath are least important that is why they have a little photo which is then the
least accurate news.
5
MARKETING IN BUSINESS
Nuwaira Agyiri - 498833
In this unit I will explain the importance of online and offline
marketing, what they can provide to each other but also what the
challenges and opportunities are using these forms of marketing. I
will also include the efficiency effectiveness and successfulness of
internet marketing. All these subjects are supported with examples,
pictures and sources.
20 FEBRAURY 2017
J58B
Olaf van Ginkel
,CONTENT
P1- PAGE 2
P2- PAGE 3
P3- PAGE 7
M1-PAGE 1O
P4- PAGE 36
P5-PAGE 38
P6- PAGE 40
M2- PAGE 41
D1- PAGE 46
SOURCES- PAGE 49
1
,2
,P1 Make a promotional leaflet for your potential customers in which you describe the following
elements.What is Internet marketing? 2. How does Internet marketing influence the 7 Ps? Give a
short description of changes for each of the 7 Ps.
3
, P2 to enhance your promotional material you make a small brochure based upon 3
websites of businesses that have successfully made the transition to Internet marketing. As
you may have clients from all sectors of the business world you will use 3 websites from
various lines of business. Include screenshots of the various pages of each of the 3 websites
to identify and point out the following elements on these websites.
For http://www.amazon.co.uk describe how they:
1. Advertise last minute offers
Amazon inform the customers about their last minute offers, on the main Page of their website. It is
illustrated in a slide show with all the offers they provide, all of the offers are with big headlines and
noticeable pictures with the offering price.
2. Build a relationship with their customers
Amazon let you see how they want to build a relationship with their customers, by
informing the customers how to create an account on the website, they also let the
customer make a wish list for products they really want to purchase on a later base. They
also let their customers see how to do business with Amazon, this information is for
businesses who want to cooperate with amazon which is listed by (make money with us)
Amazon also let the customers see what the solution are for their problem which are listed
by (let us help you). Amazon also inform the customers of the ways they can pay for their
purchase which is listed by (Amazon payment methods). At last they give the customers a
little background information about the company which is listed by (get to know us)
4
, 3. Increase information and product impact.
Amazon increase information and product impact by showing the customers that they sell fashion
items after clicking on the headline. The customers can see what is on sale and what kind of
categories Amazon has, based on gender and fashion parts such as clothing, shoes and accessories.
When customers click on one of the fashion topics such as shoes they can see what kind of shoes
Amazon has from different brands and prices. Amazon increase that information further when the
customer picked one product, Amazon then inform the customers about the size, color and material
of the product.
For www.bbc.co.uk/news describe how they:
1. Emphasize last minute news
BBC emphasis last minute news by dividing the most and least accurate news. The do
that by the size of the photo. You can see that the biggest photo is about the white house
defending deadly Yemen raid which is the most accurate news. The rest of the pictures
underneath are least important that is why they have a little photo which is then the
least accurate news.
5
