Salesforce Marketing Cloud Consultant Certification Exam Dump (All Combined) with 100% correct answers

Service Delivery Management (Services Role) Professionals focused on driving overall success. Project, Program, and Campaign management professionals Strategic Services (Services Role) connects customers with an agile team of digital marketing industry experts focused on developing custom, digital-centric, multi-channel marketing solutions to drive one-to-one interactions. Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:00 Full screen Technical Services (Services Role) Activate, enhance, and optimize Salesforce Marketing Cloud implementations. Services include integration, automation, account configuration and data (i.e. Solutions Architect, Technical Architect, Data Specialist) Campaign Services (Services Role) Execute customers' digital marketing programs to perfection, drive efficiency, and enable highly relevant 1:1 communications (i.e. Production Consultant, Deployment Consultant, QA, Technical Producer) Education & Enablement (Services Role) engage with customers to identify their needs and build learning solutions to meet their objectives. (i.e. custom learning solutions) Internal Knowledge Transfer IKT IMH Administrator Assigns IMH roles to users and manages Mobile, Social and Sites Channels, Hub Apps and IMH Tools Interactive Marketing Hub IMH IMH Content Editor / Publisher Creates and delivers messages through Mobile and Sites Channel Apps IMH Viewer View cross-channel marketing activity and results within the IMH IMH Channel Manager Create and execute cross-channel interactive marketing campaigns and administer Social and Mobile Channels IMH Security Administrator Maintain Watchdog security settings and manage user activity and alerts How to turn on and Manage the Hub for Users 1) Apply the Standard IMH Roles for Users 2) Update Existing Roles with IMH Permissions 3) Create new Roles with new IMH Roles and Permissions 4) Assign new IMH Permission to a User's Existing Permissions User a record in Marketing Cloud that grants access to a person who uses the application. - You cannot delete users. You can, however, disable them. User Permissions - Create/View Accounts - Remove Access to Templates - Remove Ability to Send Emails - Remove Access to Modify Profile Attributes - Remove Access to Interactions - Grant the user access to the web services - Administrative Data Management - Add Users to Account - View Tracking Only - Remove Access to Marketing Cloud from External Systems - Remove Access to Delete Lists - Remove Access to the 3sixty Application - Remove Access to Lists - Remove Access to Modify Profile Attribute Values - Manage Data Extension Data and Retention Policy - Allows User to Approve Emails Marketing Cloud Permissions and Roles - Select Applications for User - the apps available to your account appear in this list. Check the boxes next to the apps you wish for this user to access. - Marketing Cloud Administrator - Marketing Cloud Content Editor/Publisher - Marketing Cloud Viewer - Marketing Cloud Channel Manager - Marketing Cloud Security Administrator - No Marketing Cloud Access Hide All Apps (Setting) allows you to control how apps appear to your Marketing Cloud account users. Set this option to on to hide apps in the Marketing Cloud account. Receive Product Alerts (Setting) This option determines whether account users see information on updated products. Set this option to on to view all applicable alerts. Enable Social Studio This option determines whether account users can access Social Studio functionality. Set this option to on to enable this functionality. Roles and Permissions in Social Studio It is important to note that in Social Studio, users are granted roles, not permissions. A role is a collection of permissions. The permissions for a role can be changed without having to modify each user's permissions in the system. Publish rights can be granted on an account by account basis. Contributors will have view access to any social account they can't publish to. They cannot manage workspace settings, add users or add social accounts. Roles and Permissions are different in Social Studio in that there are Organization permission levels and Workspace permission levels: Organization/User Roles (Social Studio) Contain permissions for the management of resources. These roles contain permissions for what users can access, add and update. Workspace Roles (Social Studio) Drive access to Workspaces and Social Accounts. Roles grant permission to access social network data or to use social accounts within a specific workspace. Basic User (social studio) can view other users in the organization and change their own personal information such as email address and password. Basic Users can also view and change any posts they created and any posts that other users shared (in the Workspaces where they are a member). Full User can create most types of resources. Social Studio assigns this user role by default when you add a new user to the organization. Social Studio restricts editing and deleting permissions to content owned by the Full User. Super User can create, view, edit and disable or delete all system resources such as tenant administration, workspace administration, user account administration, social account administration, approval rule and macro administration. Super Users can also perform the following tasks: Add new users to the Social Studio View and edit users including the following information: Edit user role, status, email, and username Assign them to workspaces Enable password resets View and edit all workspaces Edit and/or delete all macros in the organization and edit all user records in the system Create and manage Topic Profiles Create and manage Source Groups Admin Only User can perform administrative tasks to protect content security (and corporate image) by preventing publishing, engaging and analysis access. CANNOT: Create new workspaces Access workspaces in Social Studio web or in Social Studio Mobile Access any of the following applications: Engage Console Analysis Dashboard Radian6 Mobile app Social Studio Mobile app Assign user to a project (as this action represents a legacy capability) Create a new permission set Business units a hierarchical administration structure that controls access to information and sharing of information. allows you to manage user roles for the business unit, view users who have access to the business unit, and define filter criteria for subscribers.