BUSI 2204 Final
Exam Practice
Questions And
Answers Already
Grade A.
Marketing Channel - ANSWERS-A set of interdependent organizations that facilitate the
transfer of ownership as products move from producer to business user or consumer.
Non Traditional Channel - ANSWERS-• Help to differentiate a product
• Internet, mail-order, infomercials
• Vending machine
Intensive Distribution - ANSWERS-Is aimed at maximum market coverage.
Disintermediation - ANSWERS-Horizontal conflict occurs among channel members on
the same level
Outsourcing - ANSWERS-The use of an independent third-party to perform some
function.
Contact Efficiency - ANSWERS-Reducing the number of required transactions
Temporal discrepancy - ANSWERS-A product is produced but a customer is not ready
to buy it.
Marketing channel (channel of distribution) - ANSWERS-A set of interdependent
organizations that ease the transfer of ownership as products move from producer to
business user or consumer
Inventory Control System - ANSWERS-A method of developing and maintaining an
, adequate assortment of materials or products to meet a manufacturer's or a customer's
demand.
Channel Conflict - ANSWERS-A clash of goals and methods among distribution channel
members
Channel Control - ANSWERS-one marketing channel member intentionally affects
another member's behavior
Channel Leader (channel captain) - ANSWERS-a member of a marketing channel who
exercises authority and power over the activities of other channel members
Channel Members - ANSWERS-All parties in the marketing channel that negotiate with
one another, buy and sell products, and facilitate the change of ownership between
Exam Practice
Questions And
Answers Already
Grade A.
Marketing Channel - ANSWERS-A set of interdependent organizations that facilitate the
transfer of ownership as products move from producer to business user or consumer.
Non Traditional Channel - ANSWERS-• Help to differentiate a product
• Internet, mail-order, infomercials
• Vending machine
Intensive Distribution - ANSWERS-Is aimed at maximum market coverage.
Disintermediation - ANSWERS-Horizontal conflict occurs among channel members on
the same level
Outsourcing - ANSWERS-The use of an independent third-party to perform some
function.
Contact Efficiency - ANSWERS-Reducing the number of required transactions
Temporal discrepancy - ANSWERS-A product is produced but a customer is not ready
to buy it.
Marketing channel (channel of distribution) - ANSWERS-A set of interdependent
organizations that ease the transfer of ownership as products move from producer to
business user or consumer
Inventory Control System - ANSWERS-A method of developing and maintaining an
, adequate assortment of materials or products to meet a manufacturer's or a customer's
demand.
Channel Conflict - ANSWERS-A clash of goals and methods among distribution channel
members
Channel Control - ANSWERS-one marketing channel member intentionally affects
another member's behavior
Channel Leader (channel captain) - ANSWERS-a member of a marketing channel who
exercises authority and power over the activities of other channel members
Channel Members - ANSWERS-All parties in the marketing channel that negotiate with
one another, buy and sell products, and facilitate the change of ownership between
