RESEARCH METHODS EXAMINATION QUESTIONS AND ANSWERS

. Prepare a research plan for marketing manager of ABC Shoe Manufacturing company who wants to know about customer satisfaction level across Asian Countries who recently purchased newly Introduced footwear. Answer: The Research Proposal: 1. Problem Definition 2. Relevant Review of Literatures 3. Research Objectives, Research Hypotheses 4. Research Methodology: Sources of Data Collection (Primary/Secondary), Research Design (Exploratory/Descriptive/Causal), Sampling Technique (Probability/Non- Probability Sampling), Sample Size, Sample Units (Customers, Employees, Retailers), Contact Method for Data Collection (Personal Interview/Mail/Electronic/Telephonic), Research Instrument for Data Collection (Questionnaire/Observation Form/CCTV Camera), Sampling Area 5. Scope of the Study 6. Limitations of the Study 7. Proposed Chapter Scheme of the Research Report 8. Time Schedule 9. Significance of the Study 10. References 11. Questionnaires