PONDICHERRY UNIVERSITY
(A Central University)
DIRECTORATE OF DISTANCE EDUCATION
BUSINESS ETHICS
(Paper Code: BBA2005)
Bachelor of Business Administration - B.B.A
II Year
DDE – WHERE INNOVATION IS A WAY OF LIFE
, PAPER X - BUSINESS ETHICS
Author
Dr. Prem Kumar,
Professor,
St. Joseph College,
Cuddalore
1
, PAPER X - BUSINESS ETHICS
Syllabus
UNIT I
Introduction to Business Ethics: Meaning, Definition and importance - nature, purpose of ethics
and morals for organizational interests – Cultural and Human values in management – Indian and
Global perspective
UNIT II
Consequential and non- consequential theories – Ethical dilemma – Ethical decision making
UNIT III
Environment Issues - Protecting the Natural Environment - Prevention of Pollution and
Depletion of Natural Resources - Conservation of Natural Resources.
UNIT IV
Workplace Ethics – personal and professional ethics in the organisation - discrimination,
harassment - gender equality
UNIT V
Organisation Ethics Development System – Organisational Culture and values – Code of Ethics
– Value based Leadership and its effectiveness
UNIT VI
Marketing Ethics and Consumer Protection – Healthy competition and protecting consumer’s
interest – Advertising ethics -Ethics in Accounting and Finance: Importance, issues and
common problems
UNIT VII
Corporate social responsibility – Strategic components- Different approaches to CSR -
Globalization - Sustainability - CSR standards- Best practices
UNIT VIII
Corporate Governance – Audit committees – Role of Independent Directors – Protection of
Stake holders
TEXT BOOK:
Crane & Matten, Business Ethics,
REFERENCES:
Chakraborthy,S.K., Management by Values,
Ferrell, Fraedrich, Business Ethics: A Case Perspective,
Velasquez, Business Ethics.
2
, UNIT – I
INRODUCTION
Learning objectives
After studying this unit you will be able to understand –
Meaning and definition of business ethics
Importance of business ethics
Nature and purpose ethics
Morals for organisational interest
Cultural and human values in management
Indian and global perceptive of business ethics
CONTENTS
1.1 Concept of Business Ethics
1.2 Introduction to Business Ethics
1.3 Meaning of Ethics
1.4 Meaning of Business Ethics
1.5 Definition of Business Ethics
1.6 Importance of Business Ethics
1.7 Nature of Business Ethics
1.8 Role of Ethics
1.9 Purpose of Business Ethics
1.10 Elements of Business Ethics
1.11 Advantages of Business Ethics
1.12 How can Organisation Interest Build the Moral Culture
1.13 Indian ethos in Ethics, Morality and Culture
1.14 Indian and global perspective
1.1 Concept of Business Ethics
Ethics is as to principles or standards of human conduct that govern the behavior of
individuals or organizations. Using these ethical standards, a person or a group of persons or an
organization regulate their behavior to distinguish between what is right and what is wrong as
3
(A Central University)
DIRECTORATE OF DISTANCE EDUCATION
BUSINESS ETHICS
(Paper Code: BBA2005)
Bachelor of Business Administration - B.B.A
II Year
DDE – WHERE INNOVATION IS A WAY OF LIFE
, PAPER X - BUSINESS ETHICS
Author
Dr. Prem Kumar,
Professor,
St. Joseph College,
Cuddalore
1
, PAPER X - BUSINESS ETHICS
Syllabus
UNIT I
Introduction to Business Ethics: Meaning, Definition and importance - nature, purpose of ethics
and morals for organizational interests – Cultural and Human values in management – Indian and
Global perspective
UNIT II
Consequential and non- consequential theories – Ethical dilemma – Ethical decision making
UNIT III
Environment Issues - Protecting the Natural Environment - Prevention of Pollution and
Depletion of Natural Resources - Conservation of Natural Resources.
UNIT IV
Workplace Ethics – personal and professional ethics in the organisation - discrimination,
harassment - gender equality
UNIT V
Organisation Ethics Development System – Organisational Culture and values – Code of Ethics
– Value based Leadership and its effectiveness
UNIT VI
Marketing Ethics and Consumer Protection – Healthy competition and protecting consumer’s
interest – Advertising ethics -Ethics in Accounting and Finance: Importance, issues and
common problems
UNIT VII
Corporate social responsibility – Strategic components- Different approaches to CSR -
Globalization - Sustainability - CSR standards- Best practices
UNIT VIII
Corporate Governance – Audit committees – Role of Independent Directors – Protection of
Stake holders
TEXT BOOK:
Crane & Matten, Business Ethics,
REFERENCES:
Chakraborthy,S.K., Management by Values,
Ferrell, Fraedrich, Business Ethics: A Case Perspective,
Velasquez, Business Ethics.
2
, UNIT – I
INRODUCTION
Learning objectives
After studying this unit you will be able to understand –
Meaning and definition of business ethics
Importance of business ethics
Nature and purpose ethics
Morals for organisational interest
Cultural and human values in management
Indian and global perceptive of business ethics
CONTENTS
1.1 Concept of Business Ethics
1.2 Introduction to Business Ethics
1.3 Meaning of Ethics
1.4 Meaning of Business Ethics
1.5 Definition of Business Ethics
1.6 Importance of Business Ethics
1.7 Nature of Business Ethics
1.8 Role of Ethics
1.9 Purpose of Business Ethics
1.10 Elements of Business Ethics
1.11 Advantages of Business Ethics
1.12 How can Organisation Interest Build the Moral Culture
1.13 Indian ethos in Ethics, Morality and Culture
1.14 Indian and global perspective
1.1 Concept of Business Ethics
Ethics is as to principles or standards of human conduct that govern the behavior of
individuals or organizations. Using these ethical standards, a person or a group of persons or an
organization regulate their behavior to distinguish between what is right and what is wrong as
3
