MKT100 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024

MKT100 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 Tim Hortons opens new stores in Mexico. This is an example of what? - answermarket development Ryerson University begins offering live online streaming interactive undergraduate courses. This is an example of what? - answermarket development Nintendo develops a new smart phone. This is an example of what? - answerdiversification TELUS starts its own Canadian bank. This is an example of what? - answerdiversification Rogers Wireless offers a deal on bigger data plans for its wireless customers. This is an example of what? - answermarket penetration Cadbury India pushes for chocolates to be used as small gifts instead of the more traditional sweets given during the Diwali festival. This is an example of what? - answermarket penetration KFC introduced salads to its menu. This is an example of what? - answerproduct development Sony starts producing games for both its Playstation 4 and the Nintendo Wii U. This is an example of what? - answerproduct development The number of Canadians taking extended vacations, the number two leisure activity among survey respondents, decreased by 29% from 2008 when the recession began to 2012. This is an example of the impact of what environmental factor? - answereconomic Tim Hortons "Roll up to Win campaign is happening over the next three weeks. At the same time, McDonald's is having a free coffee promotion at its locations. This is an example of what microenvironment element. - answercompetitor Opportunities and Threats are - answerexternal Business to Business buying differs from Business to Consumer buying in what way? - answerBusiness products generally have greater customization Strengths and Weaknesses - answerinternal Intentionally choosing NOT TO PURCHASE products from Starbucks is an example of a - answerresponse to a decoded message You are on the Ryerson University and Archives online and click on a journal that may be relevant to a research project you are doing. The Scholars Portal crashes and the site appears to be facing technical difficulties, thus preventing you from going to that journal link. This is an example of what? - answerNoise If a book publisher wants to sell the latest novel from J.K Rowling through its own website to consumers, then this would be what type of distribution? - answerDirect Distribution If a book publisher wants to sell the latest novel from Dan Brown through Amazon to consumers, then this would be what type of distribution? - answerIndirect Distribution Print Magazines are a form of - answercommunication channel The Microsoft Word startup chime is an example of - answerencoding from one party to another Barry tends to be skeptical when it comes to new products such as driverLESS cars . He doesnt trust mass media/salespeople. He will ONLY adopt a product when most people have already purchased it. Barry is part of what group when it comes to consumer adoption? - answerLaggards Andrew is really important to marketers. He has the capacity to influence others in the choices they make, is respected by others for his knowledge and is seen by others to be a credible source of information. Andrew is part of WHAT GROUP when it comes to consumer adoption? - answerEarly adopters Arnold is never the first to try new products, but he does try them before the average person. He looks at mass media and those with more knowledge as sources of information. Arnold is part of what group when it comes to consumer adoption? - answerEarly majority Cognitive Dissonance - answerbuyers remorse In addition to its currently running TV and print advertisements, Proctoer & Gamble have been sending coupons for its Dawn dishwashing liquid to households. This is an example of what type of Strategy? - answerPull Strategy Marketing - answercreating, communicating