15 Questions About Social Media

, Massimo Moruzzi




15 QUESTIONS ABOUT SOCIAL
MEDIA

,From the Author of:

What Happened To Advertising? What
Would Gossage Do?



15 Questions About Social Media



Copyright © 2015 by Massimo Moruzzi

All rights reserved.



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by Simplicissimus Book Farm

, Table of contents




INTRO 4

1. WHAT ARE SOCIAL NETWORKS? 6

2. WHAT ARE SOCIAL MEDIA? 8

3. WHAT IS SOCIAL MEDIA
MARKETING? 10

4. ARE COMPANIES DOING IT
RIGHT? 12

5. WHY ARE COMPANIES SENDING
PEOPLE OVER TO SOCIAL MEDIA? 14

6. DOES IT MAKE SENSE? 16

7. DO PEOPLE REALLY WANT TO
ENGAGE WITH BRANDS? 18

8. DO COMPANIES REALLY WANT
TO ENGAGE WITH THEIR
CUSTOMERS? 20

9. ARE SOCIAL MEDIA USEFUL FOR

CUSTOMER SERVICE? 22