RETAIL MANAGEMENT
Assignment
Activity 1
A.)
1. Compare flat and tall organization.
ANSWER: Flat organization is a firm with many workers reporting to one manager while tall organization
has several management levels.
2. Discuss the importance of organizational patterns of retailers.
ANSWER: It operates only one store, the owner/manager if there are a problems.
3. Explain the importance of information gathering to the success of retail organization.
ANSWER: Those retailers using data to find new ways to engage with customers, new opportunities for
efficiency, to stay ahead of the trend curve, and maximize the cost-effectiveness of their marketing
efforts will have a better basis on which to make important business decisions.
B.)
1. Why retailers are important in data gathering? Give an example.
ANSWER: Because it provide answers to problems, and analyze new insights to great effect. For example
Case Studies, Checklists, Interviews, Observation sometimes, and Surveys or Questionnaires are all tools
used to collect data.
2. What is the effect of proper data gathering and information process on decision making?
ANSWER: Determine the type of data analytics that will answer your questions, Determine the cost and
effort of producing the data, Collect the data and Analyze the data.
C.)
1. Assume that you are a marketing executive, what is your data gathering technique to boast sales in
your newly opened pizza store?
ANSWER: Interviews.
Questionnaires and surveys.
Observations.
Documents and records.
Focus groups.
Oral histories.
Activity 2
Assignment
Activity 1
A.)
1. Compare flat and tall organization.
ANSWER: Flat organization is a firm with many workers reporting to one manager while tall organization
has several management levels.
2. Discuss the importance of organizational patterns of retailers.
ANSWER: It operates only one store, the owner/manager if there are a problems.
3. Explain the importance of information gathering to the success of retail organization.
ANSWER: Those retailers using data to find new ways to engage with customers, new opportunities for
efficiency, to stay ahead of the trend curve, and maximize the cost-effectiveness of their marketing
efforts will have a better basis on which to make important business decisions.
B.)
1. Why retailers are important in data gathering? Give an example.
ANSWER: Because it provide answers to problems, and analyze new insights to great effect. For example
Case Studies, Checklists, Interviews, Observation sometimes, and Surveys or Questionnaires are all tools
used to collect data.
2. What is the effect of proper data gathering and information process on decision making?
ANSWER: Determine the type of data analytics that will answer your questions, Determine the cost and
effort of producing the data, Collect the data and Analyze the data.
C.)
1. Assume that you are a marketing executive, what is your data gathering technique to boast sales in
your newly opened pizza store?
ANSWER: Interviews.
Questionnaires and surveys.
Observations.
Documents and records.
Focus groups.
Oral histories.
Activity 2
