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Product life cycle strategies

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The product life cycle reflects the sale and profit of a product over a period of time.This consists of mainly five stages introduction, growth, maturity, saturation and decline. It is the most important to note the different marketing mix used in the different stages of the product life cycle.

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Institution
University Of Madras
Course
PCM103 (M.COM)
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Uploaded on
February 26, 2024
Number of pages
10
Written in
2017/2018
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OTHER
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Subjects

  • product life cycle
  • product mix
  • product strategy
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