1
Biotene
Student’s Name
Institutional Affiliation
Professor’s Name
Course
Date
, 2
Biotene
Advertising Description and Product Overview
The advertisement for Biotene, a saliva substitute for dry mouth relief, presents a visually
appealing image of a smiling individual with a caption emphasizing the product's efficacy in
combating dry mouth symptoms. Dry mouth affects individuals across different ages due to side
effects from medication, such as aging, radiation therapy, and health complications. Saliva is
vital in maintaining oral health and digestion and preventing oral decay. The advert indicates a
unique formulation containing glycerin, xylitol, sorbitol, water, carbomer, sodium hydroxide,
and enzymes (hydroxyethyl cellulose), which perform similar functions as saliva. The advert
indicates that the product can perform the functions of saliva effectively, improving the quality
of life of individuals with dry mouth disease (Haleon Group Of Companies, n.d).
Compare/Critique The Advertised Benefits/Claims
Based on the advert's perceived benefits, the Biotene benefits information aligns with the
previously researched information (Haleon Group Of Companies, n.d). Monsen et al., (2021) in
their study demonstrated improved oral comfort among patients with dry mouths undergoing
radiation therapy. Besides, the prospective randomized cross-over trial by Phelan et al., (2023)
indicates that favorable outcomes are experienced by older individuals who are experiencing dry
mouth on Biotene. When Biotene is used with individuals exhibiting dry mouth symptoms,
improved comfort levels are noted.
Company and Bias in Research
The company conducted its research to support Biotene's efficacy. It used peer-reviewed
sources, which ensured scientific rigor and credibility. The company's research considered the
potential health benefits and any linked adverse health impacts when used by individuals with
Biotene
Student’s Name
Institutional Affiliation
Professor’s Name
Course
Date
, 2
Biotene
Advertising Description and Product Overview
The advertisement for Biotene, a saliva substitute for dry mouth relief, presents a visually
appealing image of a smiling individual with a caption emphasizing the product's efficacy in
combating dry mouth symptoms. Dry mouth affects individuals across different ages due to side
effects from medication, such as aging, radiation therapy, and health complications. Saliva is
vital in maintaining oral health and digestion and preventing oral decay. The advert indicates a
unique formulation containing glycerin, xylitol, sorbitol, water, carbomer, sodium hydroxide,
and enzymes (hydroxyethyl cellulose), which perform similar functions as saliva. The advert
indicates that the product can perform the functions of saliva effectively, improving the quality
of life of individuals with dry mouth disease (Haleon Group Of Companies, n.d).
Compare/Critique The Advertised Benefits/Claims
Based on the advert's perceived benefits, the Biotene benefits information aligns with the
previously researched information (Haleon Group Of Companies, n.d). Monsen et al., (2021) in
their study demonstrated improved oral comfort among patients with dry mouths undergoing
radiation therapy. Besides, the prospective randomized cross-over trial by Phelan et al., (2023)
indicates that favorable outcomes are experienced by older individuals who are experiencing dry
mouth on Biotene. When Biotene is used with individuals exhibiting dry mouth symptoms,
improved comfort levels are noted.
Company and Bias in Research
The company conducted its research to support Biotene's efficacy. It used peer-reviewed
sources, which ensured scientific rigor and credibility. The company's research considered the
potential health benefits and any linked adverse health impacts when used by individuals with
