LATEST Magento 2 Solutions Specialist Training 100% SOLUTION 2023//2024

What is the difference between omnichannel and multichannel retailing? - ANSWER • Multichannel means that each channel of interacting with a company is siloed. There is little organization and universal strategy. Seems to be mostly an anti-pattern. • Omnichannel is where all lines of access to the company are coordinated. Similar teams. The goal is to reduce the friction across the experiences and make it as seamless as possible How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on? - ANSWER - Duplicate content is bad. Thus, the rel="canonical" meta tag is very important to tell Google what is the "master" page. Magento by default brings in this issue with products: products are viewable just under the root domain ( under each category ( the rel="canonical" is on will make that tag point to the product under the root domain. • Meta content (meta description?): is a shortened description that is often used by Google under the title of the page (the title tag). This is very important that there aren't duplicate descriptions as these can be customized to increase a customer's likelihood of clicking your url. • Keyword search terms in product description: again, what are people searching for to land on your product? These words need to be included in the product description. Not as a "keyword list" at the end (which Google won't like), but included in human readable sentences and thoughts that make sense. • In the baked-in catalog search, the attribute weight determines how likely Magento will return a match from that attribute. What is a "canonical link element"? - ANSWER This link tag tells search engines what is the original page. This is helpful to clean up duplicate content. Each of those duplicates should then point back to one page, and the page authority will be focused on that one spot. What "social merchandising" techniques and tools are used in ecommerce? - ANSWER • The features or tools that encourage people to interact with your website. • Could be a wishlist or sharing buttons. • This also would include tailoring related products or suggestions to that person. • Reviews are means of attracting social proof, which is very effective in both generating more content for a website as well as encouraging other customers to purchase. When is TLS (SSL) required when transacting data online? - ANSWER - SSL is required for any time credit card information is transferred from a customer's computer. • However, browsers are making SSL required. For example, a message now appears when you log into a website (entering in your password), and you are not on an SSL connection. What is PA-DSS? When should PA-DSS be applied? - ANSWER The Payment Application Data Security Standard (PA-DSS) helps achieve PCI-DSS compliance. All organizations that handle cardholder data must be PCIDSS compliant. PA-DSS is validating compliance of a system or a program. PCIDSS is the validation of an organization (meaning the people, systems and hardware). What are typical omnichannel challenges? - ANSWER - How to allow a customer to switch channels seamlessly? • Personalization of the experience to the customer depending on what channel they are a part of. • Real-time inventory tracking What is the process for getting a site certified as PCI-compliant? - ANSWER Utilize a PCI scanning tool that will provide a report on the level of compliance. If there are any failures, they will need to be addressed and resolved before a rescan is to take place. What are best practices for protecting ecommerce user data? - ANSWER - Don't store cardholder or other sensitive data. It is good to see the "saved credit card" option gone with Magento 2. • Be careful with who handles cardholder data. • Use strong hashing for passwords. This is another benefit of Magento 2. • Use https on the website to protect cardholder and other data. What are the best usability practices when building an online catalog and checkout system? - ANSWER - Don't stray too much from what the user considers the norm. This can vary per demographic or age group. • Keep things simple: • 5 choices • Clear calls to action (such as Add to Cart or Checkout) • Enough whitespace to set apart important elements. • Keep the cart link obvious, don't assume that the customer will always go straight to checkout. • Ensure the user has context for where they are on the website What are the main characteristics of Agile and Waterfall development methodologies? - ANSWER • Agile is iterative; Waterfall is a longer period of work with less opportunities for feedback. • Waterfall was more beneficial in the days of software distribution on CD-ROM. You needed to completely finalize the software before shipping it as delivering bugs to customers was a very bad thing. Also, it needed to have plenty of upgrades for the user to feel it was worthwhile to purchase and upgrade. • Agile fits better with other delivery means (automatic). • Because one can deploy often, it gives much faster feedback, and the product doesn't have to be polished. Instead of one release a year, you can release weekly or even daily. What are SMART requirements? - ANSWER • Specific: the task must be defined. • Manageable: the task must not be of gargantuan proportions. • Assignable: the task must be able to be given to someone(s). • Relevant: the task must be able to be completed given current bandwidth. • Time-related: the task must be able to be completed within a