COMPONENTS OF COMMUNICATION
Communication is generally defined as process of conveying messages from a sender to a
receiver through a medium called channel. Communication has a lot of components.
➢ Source: Person who sends the message is called source. It is the initial stage of
communication. Source can decide the effectiveness of the communication. It could be
a person or a mechanical device like TV and Radio.
➢ Receiver: The person who receives the message is called receiver also known as
audience. The feedback of the message can be perceived from receiver. In mass
communication the receiver will be large audience.
➢ Message: Anything is sent and received is called message. It can be either oral or
written. In verbal communication the message will be oral or written. One’s costume,
gesture, hairstyle, everything can communicate a lot about them.
➢ Background: The place where the communication occurs determines its functioning.
For example: funeral, weddings, shopping complexes, etc. have different kinds of
outputs for the same message conveyed.
➢ Channel: It is route which a message is conveyed from a sender to receiver. Channel
is the important thing in communication to male it effective. In interpersonal
communications channels will be mere voices. Physical body is also considered to be
a channel. For beating a person which shows the anger, kissing, hugging, touching etc.
are different types of channels. The news available through television and radio are
technically transmitted, so that such channels are called technical media.
➢ Encoding: Act of making or producing message is called encoding. In speaking, our
ideas are put into sound waves that are transmitted to the receiver. In writing, our ideas
are transformed into particular signs and symbols. This process of transforming ideas
into a particular code is called encoding.
➢ Decoding: It occurs on the part of receiver. The process of transformation of encoded
ideas as imagined by the source is called decoding.
➢ Feedback: It is the information which is reverted to or fed back to the receiver from
the sender after the process of decoding message. Feedback helps the source to assess
the message sent to the receiver. Feedbacks could be negative or positive. Positive
feedbacks reassure the sender’s confidence, the significance of the message and the
positive approach by the receiver. It confirms the need of the continuation of sending
such messages. Once the feedback becomes negative, it becomes necessary on the part
of the sender to make a reassessment of the message, the receiver, and the channel. It
helps the sender to determine whether future course of action regarding the
conveyance of the message.
Communication is generally defined as process of conveying messages from a sender to a
receiver through a medium called channel. Communication has a lot of components.
➢ Source: Person who sends the message is called source. It is the initial stage of
communication. Source can decide the effectiveness of the communication. It could be
a person or a mechanical device like TV and Radio.
➢ Receiver: The person who receives the message is called receiver also known as
audience. The feedback of the message can be perceived from receiver. In mass
communication the receiver will be large audience.
➢ Message: Anything is sent and received is called message. It can be either oral or
written. In verbal communication the message will be oral or written. One’s costume,
gesture, hairstyle, everything can communicate a lot about them.
➢ Background: The place where the communication occurs determines its functioning.
For example: funeral, weddings, shopping complexes, etc. have different kinds of
outputs for the same message conveyed.
➢ Channel: It is route which a message is conveyed from a sender to receiver. Channel
is the important thing in communication to male it effective. In interpersonal
communications channels will be mere voices. Physical body is also considered to be
a channel. For beating a person which shows the anger, kissing, hugging, touching etc.
are different types of channels. The news available through television and radio are
technically transmitted, so that such channels are called technical media.
➢ Encoding: Act of making or producing message is called encoding. In speaking, our
ideas are put into sound waves that are transmitted to the receiver. In writing, our ideas
are transformed into particular signs and symbols. This process of transforming ideas
into a particular code is called encoding.
➢ Decoding: It occurs on the part of receiver. The process of transformation of encoded
ideas as imagined by the source is called decoding.
➢ Feedback: It is the information which is reverted to or fed back to the receiver from
the sender after the process of decoding message. Feedback helps the source to assess
the message sent to the receiver. Feedbacks could be negative or positive. Positive
feedbacks reassure the sender’s confidence, the significance of the message and the
positive approach by the receiver. It confirms the need of the continuation of sending
such messages. Once the feedback becomes negative, it becomes necessary on the part
of the sender to make a reassessment of the message, the receiver, and the channel. It
helps the sender to determine whether future course of action regarding the
conveyance of the message.
